The four attachment categories

THE FOUR ATTACHMENT CATEGORIES

Every cashier knows these four, cold. Each has its own scripted opener, its own attach rate target, and its own logic for when it fits.

• Trigger: any bowl, any thali, any kabab order. Naan is what India uses to scoop the sauce.
• The pitch: garlic naan is the most-ordered combo with bowls because it is the perfect scoop.
• The variants: butter naan with butter chicken, sesame onion with kadhai, garlic cheese for groups, peri peri for heat seekers, burnt chili garlic for the desi hot crowd.
• Do not: pitch naan on a burrito. The burrito IS the wrap, you cannot dip naan into a burrito. Steer to a samosa or fries instead.

• Trigger: every guest, every time. The line is, mango lassi or a chai with that?
• Spicy main goes with mango lassi to cool the heat. Tell them: lassi is the original spice cooler, three thousand years before milk.
• Spicy main, dairy-averse, goes with the spicy guava lemonade. Tell them: it leans into the heat instead of fighting it.
• Mexican Coke for the cane sugar story. Indian sodas (Thums Up, Limca) for the how-Indian-kids-grow-up story.
• End-of-meal: chai and Parle-G. Tell them, this is how Indians close a meal.

• Trigger: any guest who ordered a full bowl, burrito, or thali. Skip on a single-samosa order.
• Gulab jamun: warm, syrup-soaked donuts, two per order, the most-ordered Indian dessert in America.
• Kheer (where offered): Indian rice pudding, cardamom, slivered almonds, like rice pudding's cooler cousin.
• Mango lassi as a dessert pivot if they declined a sweet.

• Mini samosa side: biggest filling per dollar, perfect bite alongside any burrito, bowl, or thali. Pitch it on every order that does not already have one.
• Sub sweet potato fries on the sexy fries: no upcharge, big upgrade. Tell them: same price, sweeter cut, holds the sauce better.
• Guac on a burrito or bowl: next-level goodness. Tell them: a scoop of guac on top changes the whole bite, it adds creaminess that pairs with literally every sauce we make.
• Double protein on a kathi roll or burrito: easy yes, big check lift.
• Cauliflower rice on a burrito or bowl, sub or add: shows you listened to the keto, the gluten-free, or the just-watching-carbs guest.
• GF tortilla on a burrito for a gluten-sensitive guest: small upcharge, communicates we noticed.