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Curry Up Now Academy

Training handout

Indian Born, California Raised.

Day 1 · 35 min

Section 1: Welcome to the Family

Who we are and how we serve.

You are joining a family

Curry Up Now is the first Indian street food truck in the country. Fast casual with full service hospitality. Mission: delight each guest, every time, all the time.

Indian Born, California Raised.

1. Section opener

Indian Born, California Raised. Founded on a food truck. September 26, 2009.

Our mission: Delight each guest, every time, all the time.

Congratulations on joining Curry Up Now. You were hired because we believe you can carry our standards forward: the food, the energy, the hospitality, and the speed. Read this manual cover to cover. Bring it to every training shift. Fill in the blanks. Ask questions. Work hard. Have fun. The rest will follow.

2. How it started

HOW IT STARTED

On March 4, 2009, AK got an email from a family friend, Barbara Kim. The subject line was Article. The body said: AK, check out this article on a family friend of mine. He makes Korean-style tacos on his own roach coach and is getting hella popular. I think it is time for you to open an Indian-style taco truck.

AK and Rana tested the idea in June. On July 11, 2009, they rented a truck called Kung Fu Tacos and served Indian street food at their daughter Aanvi's birthday party. They served 200 people. A few weeks later they bought their own truck. They launched Curry Up Now in Burlingame on September 26, 2009, AK's father's birthday. That is the story. A friend's email, a daughter's birthday, a father's birthday, a truck. The first Indian street food truck in the country.

3. Who we are

WHO WE ARE

Curry Up Now is fast casual Indian street food with the speed of a quick service spot and the hospitality of a full service one. We serve the food we grew up eating, from the streets of Old Delhi and Chowpatty Mumbai, to the markets of Kolkata, to the boarding schools of Nainital. We took those flavors and built them for California, where the produce is great, the dietary asks are real, and the pace is fast.

WHAT CURRY UP NOW IS, EXACTLY

The food is 100 percent authentic. The format goes California on six dishes: our burrito, the tacos, the naughty naan, the sexy fries, El Jefe, and the tandoori fried chicken sandwich. The rest of the menu, the thalis, bowls, chaats, kathi rolls, kababs, vada pav, naans, drinks, is true to how India actually eats. We do not fuse flavors. Spices, halal proteins, technique, all real. Format adapts on a few signature California-raised dishes. Indian Born, California Raised.

WHERE THE FORMAT GOES CALIFORNIA
  • The Curry Up Now Burrito (every flavor, every protein).
  • The Tacos.
  • Naughty Naan.
  • Sexy Fries.
  • El Jefe.
  • Tandoori Fried Chicken Sandwich.
WHERE THE FORMAT IS TRUE TO INDIA
  • Thalis. The Indian platter, the way restaurants in India serve a complete meal. We do not eat thalis at home in India; the thali is a restaurant and special-occasion preparation, a sampler tray of dishes you would never plate that way at the family table.
  • Bowls. Rice, sauce, chana or daal, pico, sago papad. The Indian plate, deconstructed.
  • Chaats. Bombay street food, served the same way as on the street.
  • Kathi rolls. Kolkata street food, named for the kathi skewers used to grill the meat.
  • Vada pav and pav bhaji. Bombay street classics.
  • Sizzlin' kabab. Grilled, sizzled at the table on a hot platter.
  • 1947 chole bhature. Punjab home cooking.
  • The naans. Fresh made in house, every shift.
  • The drinks. Chai, mango lassi, Indian sodas (Thums Up, Limca), Mexican Coke for cane sugar.

4. How service works at our counter

HOW SERVICE WORKS AT OUR COUNTER

Guests order at the counter, grab their own water, sit down, we bring the food, we bus and pre-bus the table, we check back, we clear and goodbye them. That hybrid is the whole game. If we lose either side of it (the speed of fast casual, or the hospitality of full service) we are no longer Curry Up Now.

5. What we are not

WHAT WE ARE NOT

  • We are not a buffet.
  • We are not a mom and pop curry house with the Taj Mahal on the walls, camels, pink curtains, and a 20-page menu.
  • We are not just another taqueria with Indian flavors. The food has roots, and we respect them.
  • We are not a place where guests bus their own tables. Water is self-serve, the bussing is on us.
  • Authentic Indian (as a brand label). Do not call ourselves an authentic Indian restaurant. The food is 100 percent authentic. The format goes California on six signature dishes (burrito, tacos, naughty naan, sexy fries, El Jefe, tandoori fried chicken sandwich). The rest is true to India. Lead with Indian Born, California Raised.

6. Our promise to every guest

OUR PROMISE TO EVERY GUEST

THE CURRY UP NOW PROMISE
  • Acknowledge within 4 seconds, verbal greet within 6.
  • Order taken correctly.
  • Food in their hands within 10 minutes.
  • A real check back, not a flyby.
  • Bus the table the moment a plate is clear.
  • A goodbye that makes them want to come back.

7. S.E.E. and the 10-4-4 rule

S.E.E. SMILE. EYE CONTACT. ENTHUSIASM.

Our promise says acknowledge within 4 seconds and greet within 6. S.E.E. is what that acknowledgement is made of. These are the three things every guest reads before you say a word.

SmileA real smile with the eyes involved, not a performance, and the same at hour five as at open. Practice: say one positive thing in your head before every guest interaction and the smile follows.
Eye contactEyes on the guest at every stage, never on the screen, the KDS, or the food. Practice: pick the guest's eyes as your fixed point at 10 feet, at 4 feet, and at the food drop.
EnthusiasmWarm, energetic, genuine. Fast casual does not mean cold, it means fast and warm. Practice: greet like this is the first guest of the shift, because it is their first CUN moment today.
10-4-4, THE SAME RULE WITH DISTANCES ON IT

10-4-4 is not a different time standard. It is our four-second rule with distances attached: acknowledge within 4 seconds of the door, verbal greet within 6 seconds.

10 feetThe guest enters your sightline. Smile and eye contact, a nod, no words yet. They know they have been seen. It costs zero seconds.
4 feetThey reach the counter or the table. Full eye contact and one real sentence: welcome in, first time? or back again, the usual? Use their name if you know it.
4 secondsAll three, smile, eye contact, enthusiasm, inside four seconds of the door opening. Verbal greet by six. No exceptions.
Food dropEye contact at the moment the plate lands, not before, not after. This is your CTM, you are going to love it. Then move, do not linger.

8. S.T.A.R. and the SEE Factor

S.T.A.R., HOW TO READ A SHIFT

Four questions running in the background every moment you are on the floor. S.E.E. is what your face does. S.T.A.R. is what your head does.

S, SeeWhat does this guest need right now? Empty drink, confused look, clean plate. You see it before they say it.
T, ThinkWhat is the best response? One second. The move that serves the guest and protects the operation.
A, ActDo it now. Move with purpose. Speed is hospitality here.
R, ReflectDid that solve it completely? The loop closes only when the guest is satisfied. That is the check back we already owe them.
THE SEE FACTOR, EYES ON THE ROOM
  • See the table. Walk every table every 5 minutes with purpose, not to check in, to observe. Water level, empty plate, a guest looking around. This is the floor walk cadence you already run, with a reason attached.
  • See the guest. Someone scanning the board is still deciding. Someone looking up from their phone is ready. Someone hesitating at the door is uncertain, walk toward them.
  • See the floor. A dirty table is a failure before anyone sits down. Napkin on the floor, missing condiment, crooked chair. You see it, you fix it, nobody has to tell you.
  • See the rush. Watch the door, count the line, tell the kitchen before the wave hits. Three deep, two burritos incoming saves four minutes on every rush.

9. Halal and ingredient standards

HALAL AND INGREDIENT STANDARDS

  • All our chicken, lamb, and goat are halal certified across all locations.
  • Paneer is a fresh farmer cheese, vegetarian and not vegan.
  • Most of our menu can be made vegetarian or vegan. See section 06 for the full guide.
  • We do not serve pork.
  • Naan is fresh made, in house, every shift.

10. The CUN Service Pyramid

THE CUN SERVICE PYRAMID

Every shift at every station, four things stack in this order. Skip the bottom of the pyramid and the top collapses. Get the bottom right and the top takes care of itself.

ACCURACY, SPEED, HOSPITALITY, EXPERIENCE
  1. Accuracy. Right food, right modifiers, right allergens. A wrong order kills everything else.
  2. Speed. Urgency at every step. Greet, ring, fire, drop, bus, all with pace. Speed without accuracy is just fast wrong.
  3. Hospitality. Warmth, eye contact, my pleasure, a goodbye that lands. Speed without warmth feels like a vending machine.
  4. Experience. The guest leaves saying that was different. That is the only output that matters.

11. The line we walk

THE LINE WE WALK

  • FAST FOOD SPEED.
  • FINE DINING HOSPITALITY.
  • CHEF-DRIVEN FOOD.
  • STREET ENERGY.

That is the line you walk at every shift.

12. We do not sell food. We sell experience.

WE DO NOT SELL FOOD. WE SELL EXPERIENCE.

Anybody can sell food. There are 50 places within five minutes of any of our stores that sell food. We sell what guests cannot get at those 50 places: confidence, warmth, energy, recognition, the feeling of being taken care of. The food is the price of admission. The experience is what makes them come back. Hospitality is emotional transfer. The energy you bring to the counter becomes the energy the guest takes home.

13. Employee policies and conduct, at a glance

EMPLOYEE POLICIES AND CONDUCT, AT A GLANCE

Read this first. The rules below apply at every CUN, every shift, no exceptions. The detailed expansion of each rule lives in the relevant section; this is the master list.

14. Hard rules, zero tolerance

HARD RULES, ZERO TOLERANCE

THE HARD RULES
  • No phones on the floor, ever. The moment you clock in, your phone goes in the storage box, off. Not in your apron, not in your pocket, not in your sock. The storage box, off, end of conversation. No earbuds during service. A phone visible on your person during a shift is grounds for termination, no second warning.
  • No eating, no chewing gum, no smoking, no vaping in front of guests or in uniform.
  • No alcohol on shift, ever. No drugs, ever. Coming in impaired is dismissal-grade.
  • No profanity in front of guests. Inside jokes with the team, in BOH only, never on the floor.
  • No discrimination, harassment, or retaliation. Tell a manager or HR if you see or experience it. Both are confidential.
  • Halal integrity preserved. We do not serve pork. Cross-contact protocols followed at every station.
  • Allergen protocol followed (5-step, Section 06). No shortcuts, no I-think-it-is-okay.
  • Cash and till protocol followed (Section 31). No freelancing comps, no sharing drawers, no off-the-books anything.
  • Time clocking honest. Never punch in or out for someone else. Never punch in before you are in uniform on the floor.
  • Stealing in any amount, including comping for friends, is dismissal-grade.

15. Energy and language standards

ENERGY AND LANGUAGE STANDARDS

THE WORDS AND ENERGY WE USE
  • Acknowledge every guest within 4 seconds of door open. Verbal greet within 6 seconds.
  • Always guest, never customer.
  • My pleasure on every thank-you. Not no problem, not no worries, not you got it.
  • Repeat the order back, point to the screen, get the guest to confirm. 100 percent of orders.
  • Welcome, Guide, Build, Add-on, Close. The five-step cashier flow on every interaction.
  • Make a specific add-on attempt on every order. Not anything else.
  • LEAST recovery method (Section 14): Listen, Empathize, Apologize, Solve, Thank.
  • Never argue with a guest. Recover, escalate, document.
  • Never use is everything okay. Use specific check-back questions: how is the heat, need extra chutney, how is the first bite.
  • Never say I think it should be okay on an allergen. Stop, run the protocol.

16. Time and attendance

TIME AND ATTENDANCE

SHOWING UP
  • Shift starts means on the floor, in uniform, at your position, on the clock, ready to go. On time is not walking through the door at clock-in time.
  • Your schedule is posted by Thursday for the following week in the scheduling system your GM uses. Schedules are never passed by word of mouth. Check it yourself.
  • Time-off requests: 14 days advance through the manager. Last-minute requests get covered when possible, never assumed.
  • Sick or emergency: call or text your GM directly at least 2 hours before shift, more if possible. Not another crew member. No-call no-show is dismissal-grade after the third occurrence.
  • Running late: text your GM while you are on the way, before your shift starts, not after.
  • Two consecutive late shifts triggers a manager conversation. Three triggers a written warning.
  • Trade or shift swap: you find your own cover, you propose it, the GM approves it in writing. Never stop showing up for a shift until you have that written confirmation.
  • Crew meal: one meal per shift, rung in at the register, eaten on your break. Not before your shift, not standing at the counter.

17. Cleanliness, every shift

CLEANLINESS, EVERY SHIFT

CLEAN AS YOU GO
  • Continuous: wipe surfaces touched in the last 60 seconds, restock paper goods, top up water and ice, square chairs after every guest leaves.
  • Hourly tasks signed off (restrooms, trash, drink station, floor, front door, music check).
  • End-of-shift sidework signed off by the manager before clock-out. No clock-out without sign-off.
  • Cleanliness is not a closing duty. It is an all-shift responsibility. The team that cleans only at close is the team that closes at 2am.

18. What CUN owes you

WHAT CUN OWES YOU

You are now family is not just a line. It comes with obligations on our side. This is what we commit to you.

A fair scheduleYour availability is respected. You will not be scheduled for hours you said you cannot work without a conversation first.
Clear feedbackYou always know where you stand. No surprises. If something needs to improve you hear it directly and promptly.
A path to growEvery person in management here started where you are starting. Show up, learn the standard, and there is a next step.
A safe floorNo tolerance for disrespect, guest to staff, staff to staff, or management to staff. If something on this floor does not feel right, you come to the GM. That door is always open.
Tools to succeedThis academy, a trainer who shows up, a GM who wants you to win. If you are set up to fail, that is on us, not you.

19. Your store

YOUR STORE

SMYRNA, TN
Address2160 Rock Springs Rd, Suite 600, Smyrna, TN
Phone(615) 768-9390
General ManagerHarsh.patel@curryupnow.com

Smyrna is discovering Indian street food for the first time. Guests here are curious and open, and when they find something they love they come back every week. Your job is to be the reason they do.

WHO WALKS THROUGH OUR DOOR
  • Nissan plant shift workers and engineers
  • Schneider Electric and Asurion professionals
  • Families putting down roots in one of the fastest growing suburbs in the Nashville metro
  • First timers who become regulars before they finish their first meal

20. The detailed expansions

THE DETAILED EXPANSIONS

This page is the at-a-glance reference. The detailed expansion of each topic lives in the section noted: Hospitality Standards (Section 10), Food Safety (Section 18), Restaurant Standards (Section 19), Loyalty (Section 22), Cash, Comps, Refunds, Voids (Section 31), Trainer Calibration (Section 28). When in doubt, this page wins; when you need the depth, go to the section.

Practice for this section
  • Drill: Whose birthday?
  • Drill: What we are NOT
  • Quiz: Section 1: Welcome to the Family check
Day 1 · 27 min

Section 2: How We Talk About the Brand

The words you use sell the food.

Words matter

How you describe the food and the brand is how a guest decides to trust us.

1. How We Talk About the Brand

Words matter. The way you describe the food and the brand is how a guest decides if they trust us. Use the language below.

2. Words we use

  • Indian Born, California Raised.
  • Born in India, Raised in California.
  • Indo-Californian originals.
  • Indian street food.
  • Fast casual.
  • Halal.

3. Words we never use

  • Customer. We do not have customers. We have guests. Always guest, always.
  • Cali-Indian. We do not say this. Use Indian Born, California Raised, or Indo-Californian.
  • Tikki Masala. Marsala. Both are wrong. The dish is TIKKA MASALA (tee-kah, muh-sah-lah). Two words. One k. No r.
  • Curry. Use the actual dish name (tikka masala, makhni butter, saag, kadhai, rogan josh, chana). Curry is a Western catch-all. We are specific.
  • Ethnic. Our food is not ethnic. It is Indian street food.
  • Authentic Indian (as a brand label). The food itself is 100 percent authentic. The format goes California on six signature dishes (burrito, tacos, naughty naan, sexy fries, El Jefe, tandoori fried chicken sandwich). The rest is true to India. Do not lead with authentic Indian as our brand line, the line is Indian Born, California Raised.

4. How we sound

Tone is half the brand. The script can be perfect on paper and still feel wrong if the cadence is off. CUN should sound energetic, confident, casual, slightly playful, fast, warm. Never robotic. Never fine-dining stiff. Never corporate. Below are the patterns that land vs the patterns that kill the vibe.

5. How we sound vs how we do not

Every weak line below is followed by the right way to say it. Read the BAD, then read the RIGHT out loud, back to back. The rewrite is not a suggestion, it is the CUN version.

BADWould you care to try our fries today? Stiff. Robotic. Sounds like a customer-service script.
RIGHTHell yeah, sexy fries are one of our signatures, you have to get them. Energy. Confidence. Personal stake.
BADAre you familiar with our menu? Sounds like a quiz. Embarrasses the guest.
RIGHTFirst time? Cool, you are good, I got you. Casual. Warm. Lowers the stakes.
BADWould you like to add a beverage to your order? Generic. Sterile. Easy no.
RIGHTMango lassi or a chai with that? My favorite is the lassi, it cools the heat. Specific. Personal. Friendly nudge.
BADWould you recommend the deconstructed samosa? Sounds like the cashier does not know.
RIGHTDecon samosa is AK's thing, he eats it desi hot. Brand story baked in.
BADI can offer you a complimentary item to compensate for the inconvenience. Corporate apology lawyer-speak.
RIGHTLet me get you something better, on us. Ownership, in five words.
Gut check

If you read your line in your head and it sounds like a chain restaurant or a customer service department, rewrite it. CUN sounds like a friend who works here, not a script.

6. Curry, the misunderstood word

Curry is not a single dish, a single sauce, or even an Indian word in the way people use it. The British colonial era flattened hundreds of regional Indian sauces into one word, and that is what stuck in the West. We use the actual dish names: tikka masala, makhni butter, saag, kadhai, rogan josh, chana. When a guest says, what is your best curry, we say, are you in the mood for something mild and rich (butter chicken), tangy and bright (tikka masala), spicy and deep (rogan josh), or earthy and green (saag)? Get specific. The dish names are the brand.

7. Indian food misconceptions

It's all spicy.We are spice forward, not spicy. Every dish defaults to medium, which hits a little but will not kill you. The starches (rice, naan, tortilla) and a side of yogurt tone heat down further. Butter chicken and butter paneer are the mildest. We can spice food up, we cannot spice it down.
It's heavy.Some dishes are rich (butter chicken, makhni butter). Most are not. Performance bowls, chaats, and bhel puri are light. Hella vegan is light. The 550 is 550 calories.
It's slow to make.Not at our counter. We are fast casual. Food in your hands in 10 minutes.
It's all curry.There is no single dish called curry. We have many distinct sauces, each with its own flavor.
Vegan or gluten free is hard.Most of our menu can be made vegan, vegetarian, or gluten free. Bowls are GF by default. Hella vegan is built for it.

8. How to talk about spice

The brand line on heat

We are spice forward, not spicy. There is a difference. Spice forward means warm spices (cumin, coriander, garam masala, fennel, fenugreek) build the flavor. Chili forward means heat is the flavor. We are the first one. Our food has heat as a layer, not as the headline.

Medium is the floor

Every dish at Curry Up Now defaults to medium. There is no super mild option. Medium hits a little, but will not kill you. If a guest cannot eat medium, the way to tone it down is by what is on the plate alongside it (rice, naan, tortilla, yogurt) and by which dish they pick, not by the kitchen toning the dish down.

9. Our heat scale, three levels

Medium (default)Hits a little. Will not kill you. Spice forward. This is where every dish lives unless the guest asks otherwise.
SpicyHotter than the default. Punjabi 69, lamb rogan josh, kadhai, chana, tikka masala lean here.
Desi hotHella, be careful hot. This is not your granny's food, this is not your momma's food, this is Curry Up Now. Tell guests, you sure?

10. How to tone heat down

This is the part most cashiers miss. We can spice food up. We cannot spice it down. If a guest is heat-sensitive, do not promise the kitchen will make it milder. Use these levers instead:

  • Add starch on the plate: rice, naan, or a tortilla all tone heat down on the bite.
  • Add a side of yogurt. The dairy cuts the heat fast and is the move for guests who took one bite too far.
  • Pick the milder dishes: Butter Makhni (butter chicken / butter paneer) is the mildest. Saag Paneer is mild-medium and earthy. Daal is mild-medium.
  • Steer them away from the hotter ones: Tikka Masala, Chana, Lamb Rogan Josh all run hotter.
The first-timer recommendation

If a guest looks worried about heat: order a butter chicken bowl with rice and a side of yogurt, you are set. If a guest wants something brighter than butter: tikka masala or Punjabi by Nature. If a guest wants the real Curry Up Now experience but is unsure: tikka masala medium with rice. The starch tones the bite.

11. Sauce reference

If a guest asks how a dish actually tastes, this is the cheat sheet. All FOH must taste every dish, with every modification, before selling it.

Butter MakhniMild end of medium. Tomato, cream, butter. Cashew base for richness (contains tree nuts). The mildest sauce on the menu.
SaagMild-medium. Spice forward, not chili forward. Ground spinach with garlic, cumin, fennel. Earthy, deep, not just creamed greens.
Daal / LentilsMild-medium. Lentils, coriander. Our daal makhni preparation contains dairy.
Tikka MasalaMedium, leans spicier. Onion, tomato, ginger, garlic, finished with butter and a touch of cream. The benchmark.
Chana (Garbanzo Masala)Medium. Garbanzo, coriander, cumin, tamarind. Tangier than it looks, spice forward, but not hotter than it looks.
KadhaiMedium, leans spicier. Thick gravy, onion, tomato, bell pepper. Aloo gobi is also kadhai-style on the thali.
Lamb Rogan JoshVery spicy by default. Kashmiri red chili, fennel, warm spices. No dairy in the sauce.

12. Taste it, sell it

Every FOH team member must taste every dish, with every modification, before working a solo shift. You cannot describe what you have not tasted. Trainers, work this in during week one. Trainees, ask for a taste before you sell. This is non-negotiable.

13. Three line rule

The three line rule

Line 1: What it is in plain English (use the menu copy as a base). Line 2: One taste cue (creamy, smoky, tangy, crispy, herby). Line 3: A protein or pairing suggestion. Then, when you have time, go deeper: history, urban legend, founder pick. Example: Tikka masala, our iconic tikka masala, onion, tomato, ginger, garlic, simmered with our house spice blend and finished with butter and cream. Rich, slightly sweet, medium-spicy. Best with chicken or paneer. The CTM Burrito is on the SF 7x7 list of 100 things to eat before you die.

Practice for this section
  • Drill: Spice floor check
  • Drill: Drag the heat slider
  • Quiz: Section 2: How We Talk About the Brand check
Day 1 · 10 min

Section 3: Pronunciation Guide

If you cannot say it, you cannot sell it.

Practice out loud

Phonetics for every dish, ingredient, and brand term.

1. Pronunciation Guide opener

If you cannot pronounce it, you cannot sell it. Practice these out loud with your trainer. Read them in front of a mirror. Say them to coworkers until it is automatic. Guests notice and trust us more when we say it like we mean it.

2. Dishes and ingredients pronunciation

Achaaruh-CHAR. Indian pickle. Tangy, spicy, intense.
AlooAH-loo. Potato.
Aloo gobiAH-loo GOH-bee. Potato and cauliflower, cooked kadhai-style with onion, tomato, bell pepper, ginger, garlic, our house spice blend. Vegan, dairy free.
Asafoetidaah-suh-FEH-tih-duh. Resin spice (hing in Hindi). Used in pani puri water.
Bhaturabah-TOO-rah. Pillowy deep fried bread. Served with chana for chole bhature.
BhajiBAH-jee (BHAA-jee). Means any vegetable or several veggies. Our bhaji has potatoes, carrots, onion, tomatoes, bell pepper, jalapeno, peas, ginger and garlic.
Bhel puriBAYL POO-ree. Cold puffed rice chaat with potato, garbanzo, chutneys.
BotiBO-tee. Cubed chicken, marinated and grilled.
ChaatCHAHT. Means the act of licking your fingers, so you do not waste any taste. Now any street snack with crunch, tang, heat, sweet.
ChaiCHY (rhymes with eye). Spiced milk tea.
ChanaCHUH-nah. Chickpeas. Also called garbanzo beans.
CholeCHO-lay. Punjabi chickpea preparation.
ChutneyCHUT-nee. Sauce. We have cilantro mint chutney and tamarind chutney.
Cotijako-TEE-ha. Mexican crumbling cheese, used as a finisher.
Daal / DalDAHL. Lentils, a stew.
Daal makhniDAHL MUKH-nee. Buttery, slow-cooked black lentils. Contains dairy.
DesiDAY-see. Means from the homeland. Used in desi hot.
El Jefeel HEH-fay. Spanish for the boss, the chief, the one in charge. We use it as the big boss. Mexican influence on the brand. Pronounce the J like an H, never like a J.
FryumsFRY-ums. Crunchy puffed garnish, mostly rice or wheat starch based.
Garam masalaguh-RAHM muh-SAH-lah. Warm spice blend.
GheeGHEE (hard G). Clarified butter. Used in butter masala.
GobiGOH-bee. Cauliflower.
Gol gappaGOHL GUH-pah. Another name for pani puri (North India). Also called puchka in Bengal.
HellaHEL-uh. California slang for very. Hella vegan, hella good.
Kababkuh-BOB. Skewered grilled meat or paneer.
Kachorikuh-CHO-ree. Stuffed fried pastry from the Thar Desert region. Built shelf-stable to travel.
Kadhaikuh-DAI. A wok and the wok-tossed style of cooking: thick gravy, onion, tomato, bell pepper.
Kashmirikash-MEE-ree. Of Kashmir, in northern India. Kashmiri chili is mild and red, used in rogan josh.
Kathi rollKAH-tee roll. Kolkata street food, originated at Nizam's restaurant.
LassiLUH-see. Yogurt drink. Sweet, tangy, cold.
LimcaLEEM-kah. Indian lemon-lime soda.
MaggiMAG-ee. Hot and sweet ketchup style sauce, comes from India. We serve it with sweet potato fries.
MakhniMUKH-nee. Buttery, mildly spiced, tomato cream gravy. Contains tree nuts (cashew).
MarwariMAR-wah-ree. From Marwar, in Rajasthan, in the Thar Desert region. Marwari kachori chaat is a Rajasthani spiced kachori.
Masalamuh-SAH-lah. Spice blend or sauce.
Mike's hot honeyHoney infused with chili. Sweet, hot, syrupy. We use it on the tandoori fried chicken sandwich.
Mughlaimoog-LIE. Refers to Mughal-era cooking, a slow-cooked, dairy-rich tradition. Mughlai paratha is a lachha paratha layered with egg.
NaanNON. Oven-baked Indian flatbread. Made to order, fresh every shift.
NainitalNYE-nee-tahl. A boarding school town in Uttarakhand, north India, where AK grew up.
Paneerpuh-NEER. Indian fresh cheese, vegetarian, contains dairy.
PaniPAH-nee. Means water in Hindi. Our pani puri water has cumin, asafoetida, coriander, mango powder, black salt, cilantro, mint, tamarind.
Pani puriPAH-nee POO-ree. Hollow fried semolina shells filled with potato garbanzo mash and tamarind cumin water. Eat in one bite. Also known as gol gappa, puchka.
PapdiPUP-dee. Crispy fried semolina and flour cracker. Like puri but flat and dense.
Parathapuh-RAH-tah. Whole wheat pan-fried flatbread.
Parle-GPAR-lay JEE. The iconic Indian glucose biscuit. The largest selling biscuit in the world by volume, sold across India for nearly a century. Served with chai.
PavPOW (rhymes with wow). Indian style soft bread, kind of like a Hawaiian roll but not sweet.
Pico de galloPEE-koh day GAH-yo. Fresh tomato salsa.
Punjabipun-JAH-bee. Of Punjab, in north India and Pakistan. Punjabi food is the heartland of Indian cuisine in the West: tandoori, butter chicken, saag paneer, dal makhani, chana, naan, paratha.
PuriPOO-ree. Fried bread. Hollow when used in pani puri.
Rogan joshROH-gan JOSH. Kashmiri braised lamb.
SaagSAHG. Ground spinach, slow-cooked with garlic, cumin, fennel. Earthy, deep, spice forward.
Sago papadSAH-go puh-PAHD. Crispy tapioca cracker, garnish on bowls.
Samosasuh-MOH-sah. A triangle-shaped fried pastry filled with spiced potato and peas. Indian. We do not call it anything else.
SchezwanSHEZ-wahn. Indo-Chinese chili sauce, hot and spicy. We use it on the schezwan vada pav.
SevSAYV. Crispy fried gram flour noodles, garnish on chaat.
TamarindTAM-uh-rind. Sweet sour fruit. The dark chutney.
Tandoor / Tandooritan-DOOR / tan-DOOR-ee. Clay oven and the style of cooking in it.
ThaliTAH-lee. A platter, the way India eats at home. Variety in one meal.
Thums UpTHUMS-up. Indian cola, bolder than Coke.
TikkaTEE-kah. Cubed and marinated. Tikka masala is the sauce style.
VadaVAH-dah (hard A, like in happen, lap). A mashed potato batter fried fritter.
Vada pavVAH-dah POW. Mumbai street food. A potato fritter on a buttered Indian style bun.
Practice for this section
  • Drill: Match the pronunciation
  • Quiz: Section 3: Pronunciation Guide check
Day 1 · 10 min

Section 4: Glossary

Definitions you need on day one.

Quick definitions

The terms and tools you will hear every shift.

1. Glossary

Quick definitions you will need on day one.

1947 Chole BhatureOur chole bhature, named for the year of Indian Partition and Independence. Punjabi cuisine, hot puffy bhatura, chana, achaar.
The 550Our 550-calorie performance bowl. Tandoori chicken, rice, pico, grilled veggies.
AchaarIndian pickle. Tangy, spicy, intense.
Aloo gobiPotato and cauliflower in a kadhai-style sauce: onion, tomato, bell pepper, ginger, garlic, house spices. Vegan, dairy free. One of our nine thali entrees, also a vegan protein swap on tacos, kathi roll, decon samosa.
AmulIconic Indian dairy brand. Amul butter is what goes on pav.
Bombay dustA garlic-chili dry spice mix used on vada pav at some locations.
BurritoFlour or whole wheat tortilla, rice, chana, onions, your sauce and protein.
BowlRice, chana or daal, pico, sago papad, your sauce and protein. No tortilla. Gluten free.
Butter chicken / Butter paneerSame as makhni butter. Mild-medium, buttery, tomato cream. Contains tree nuts.
ChaatMeans licking your fingers, so you do not waste any taste. A genre of street snack: crunchy, tangy, sweet, sour, hot, cold layers all at once.
Cilantro mint chutneyOur green chutney. Cilantro, mint, lime, green chili.
CurryGeneric term for spiced gravy. We use specific dish names. Avoid the word in conversation with guests when possible.
Deconstructed SamosaInside out samosa. Chana masala, pico, chutneys, mini samosas on top. AK's order. A Legend.
Desi hotHella, be careful hot. Real Indian heat. Not your granny's food.
El JefeChili garlic naan wrap: guac, chutney onions, and your protein (chicken, paneer, or lamb). Peri-peri fries on the side, never inside. The big boss.
FryumsCrunchy puffed garnish, mostly rice or wheat starch based. Goes on kathi rolls and thalis.
Gluten free (GF)No wheat. Bowls are GF. GF tortilla available as an add-on.
HalalMeat that is certified to Islamic dietary standards. All our chicken, lamb, and goat are halal.
Hella VeganOur vegan burrito or bowl. Samosa, chana masala, chutneys.
Holy Moly Fried RavioliCheese ravioli, breaded, fried, served with tikka masala dip. Founder favorite, a side.
KadhaiWok-tossed style. Thick gravy, onion, tomato, bell pepper. Chicken or paneer. Lives mainly on the thali.
Kathi RollEgg-washed paratha (mughlai paratha) wrap, your protein, cilantro chutney, fryums. Originated at Nizam's in Kolkata. A Legend.
Makhni butterMildly spiced butter masala. Less acidic than tikka masala, rounder, nuttier. Contains tree nuts.
Marwari Kachori ChaatRajasthani spiced kachori, cracked open, layered with yogurt and chutneys. The chaat we crack open.
Mike's hot honeyHoney infused with chili. Sweet and hot. We use it on the tandoori fried chicken sandwich.
Mini tiffinKid-sized plate.
Mughlai parathaEgg-washed lachha paratha. The wrap for our kathi rolls.
Naughty NaanAn Indian pizza on naan. Caramelized onions, jalapeno, mozzarella. Add chicken, paneer, or lamb.
Peri periSpicy seasoning made with the African bird's eye chili, garlic, citrus, vinegar, and herbs. Hot, smoky, tangy, garlicky. Travelled from East Africa through Portuguese routes. We make our own peri peri seasoning in house and use it on the fries, the naan, the tandoori sandwich, and the El Jefe.
Performance BowlOur macro-built bowl line: Keto, Protein, The 550. All gluten free.
Punjabi 69Our naughty take on Indian fried chicken. Crispy, hot, garlic forward.
Punjabi by NatureSaag paneer plus tikka masala. Why the name? When you go out with a Punjabi, they always order tikka or butter chicken with saag paneer on the side.
Punjabi SamosayThe OG. Giant flaky and crispy samosa, the largest in the country.
Sago papadCrispy tapioca cracker. Garnish on bowls.
Schezwan Vada PavIndo-Chinese spin on the Mumbai vada pav. Schezwan chutney, hot.
Sexy FriesIndo-Californian poutine. Criss-cut fries, mozzarella, cotija. Proteins: PTM, CTM, Hella Vegan, or Lamb. Born at our San Mateo store.
Sizzlin' KababGrilled chicken boti or tandoori paneer over sizzling onions and bell pepper on a hot iron platter. A Legend.
TacosMini naan, pico, guac, jalapeno, your protein. Open style, not folded.
Tandoori Fried Chicken Sandwich72 hour marinated tandoori chicken on brioche, tandoori aioli, chutney onions, Mike's hot honey, peri-peri fries on the side.
The LegendsOur founder favorites section: Deconstructed Samosa, Kathi Roll, Sizzlin' Kabab.
ThaliIndian platter. Butter naan, rice, daal or chana, fryums, mini samosa, pico, plus any two of nine entrees.
Tikka masalaOnion, tomato, ginger, garlic, slow-simmered, finished with butter and cream. Medium-spicy. The dish that built the brand.
Vada PavMumbai street food. Potato fritter on a buttered pav bun, garlic chutney.
Veganism vs vegetarianismVegetarian: no meat. Vegan: no meat, dairy, or eggs (no paneer, no yogurt, no butter, no egg-washed paratha).
Practice for this section
  • Quiz: Section 4: Glossary check
Day 2 · 15 min

Section 5: The Menu, Section by Section

Taste every dish.

You eat today

You are tasting every dish with every modification. By end of day, you can describe every dish in three lines.

1. The Menu, Section by Section

This is the heart of your training. You must be able to describe every dish on the menu, identify every protein, name the allergens, and recommend an upsell. Practice every shift. The expediter must be able to identify each dish at the table by sight, with the protein.

Menu key

S = sesame. V = vegan. VG = vegetarian. W = wheat. GF = gluten free. D = dairy. Halal icon = halal certified. Nut icon = contains nuts. The peanut icon (small striped circle) on the printed menu calls out items that contain tree nuts. If a guest asks about an allergen and you are not sure, ask the kitchen, every single time. Never guess.

Prices vary by location

Pricing differs across our locations and changes over time. We do not list prices in this manual. The current in-store menu, the printed pickup menu, and the POS at your store are always the source of truth. If a guest asks about price before you can ring it in, point at the menu or say, let me check that for you on the register.

Indian Street Food, where it all started

Crunch. Tang. Heat. Sweet. The dishes from the streets of India.

What is chaat?

The word chaat literally means the act of licking your fingers, so you do not waste any of the taste of the food you are eating. Indian food is traditionally eaten with hands. Chaat started as common street food and is now served everywhere, from carts to seven-star hotels. Every chaat hits four notes at once: sweet, savory, spice, sour, with crunchy and cool layers. Traditionally served in a banana leaf or a folded newspaper, with a bamboo spoon. Common building blocks: chutneys (cilantro mint, tamarind), yogurt, and sev (crispy fried gram flour noodles).

2. Chaat, Street Food, Burritos, Bowls, Performance, KSD, Thali

Samosa Chaatsuh-MOH-sah CHAHT$11

Lil' samosa, chana, yogurt, tamarind, sev. Built like chaat should be: layered, never cracked open, just topped.

Taste: Crispy mini samosas under cool yogurt, tangy tamarind, crunchy sev. The textbook chaat.

Allergens: VG, W, D.

Sell: If a guest has never had chaat, start them here.

Marwari Kachori ChaatMAR-wah-ree kuh-CHO-ree CHAHT$11

Crispy Rajasthani spiced kachori, yogurt, chutneys (cilantro mint and tamarind). The kachori is the one chaat we crack open.

Taste: Flaky lentil-stuffed pastry, cool yogurt, sweet-tangy tamarind, crunchy sev.

Allergens: VG, W, D.

Sell: Tell the kachori story (see below). Rare on US menus.

Bhel PuriBAYL POO-ree$11

Puffed rice, potato, garbanzo, chutneys (cilantro mint and tamarind), sev. Cold tossed snack.

Taste: Cold, crunchy, light, tangy. The Indian alternative to a salad.

Allergens: V, W.

Sell: Refreshing. Great in summer or as a starter.

Pani PuriPAH-nee POO-ree$11

Hollow puri, potato garbanzo mash, cumin-cilantro-tamarind water. The most popular street snack in India. Also known as gol gappa (north India), puchka (Bengal), and many other regional names.

Taste: Cold, sweet, spicy, sour, crispy in one bite. Eat the whole puri at once, nigiri style.

Allergens: V, W.

Sell: Quintessential Indian street food. Walk first-timers through the bite, this is the moment most guests fall in love.

Why kachori?

Around 10 percent of India is desert. The Thar Desert covers four Indian states bordering Pakistan. Nomadic tribes there had to make food that survived extreme heat for months on the road, so shelf-stable food was the answer. Kachori is one of those: a deep fried crispy shell stuffed with lentils, veggies, or meat. Ours is stuffed with lentils. Built to travel, now plated chaat-style with yogurt and chutneys.

Street Food Classics, eat with your hands

1947 Chole Bhaturenine-teen forty-seven CHO-lay bah-TOO-ray$15

Hot puffy bhatura, chana masala, chutney onions, achaar. The 1947 in the name is a nod to the year of Indian Partition and Independence, which shaped Punjabi cuisine as we know it today. A Delhi staple, hard to find done well in the US.

Taste: Bhatura is crispy outside, light and airy inside. Chana is tangy, spiced, hearty. Pickled onions and achaar cut the richness.

Allergens: V, W.

Sell: Order to share. Tell the 1947 story.

Punjabi 69pun-JAH-bee six-nine$14

Crispy fried chicken, house masala. Our naughty take on Indian fried chicken.

Taste: Crunchy outside, juicy inside. Garlic forward, hot, addictive.

Allergens: W. Spicy.

Sell: Shareable for two. Pair with mango lassi to cool the heat.

Pav BhajiPOW BAH-jee$14

Buttery veggie mash, toasted pav (Indian style soft bread). Mumbai's favorite street food. Our bhaji has potatoes, carrots, onion, tomatoes, bell pepper, jalapeno, peas, ginger and garlic.

Taste: Buttery, garlicky, savory. The pav soaks up the bhaji.

Allergens: VG, W, D. Vegan available without butter on the pav.

Sell: Comfort food. Sell on cold days, rainy days, hungover days.

Punjabi Samosaypun-JAH-bee suh-MO-sigh$10

The OG. Giant, flaky and crispy, filled with potato and peas, with chutneys (cilantro mint and tamarind).

Taste: Same crisp shell as the mini samosa, just much bigger. The largest samosa in the country.

Allergens: V, W.

Sell: Tell them, this is the largest samosa in the US. People order to see it.

The Classic Vada PavVAH-dah POW$12

Potato vada (mashed potato batter fried fritter), garlic chutney, buttered pav. The Mumbai sandwich.

Taste: Crisp fritter, soft buttery bun, hit of garlic and chili.

Allergens: VG, W, D. Vegan option available without butter on the pav.

Sell: The best snack on the menu. Sell two, they go fast.

Schezwan Vada PavSHEZ-wahn VAH-dah POW$13

Schezwan potato vada, schezwan chutney, buttered pav. Indo-Chinese spin on the Mumbai classic.

Taste: Hot, tangy, garlicky from the schezwan sauce. Bigger heat than the classic.

Allergens: VG, W, D. Vegan option available without butter on the pav.

Sell: For guests who want the vada pav with a kick.

Mini SamosaMEE-nee suh-MOH-sah$10

Cute as buttons bite-sized samosas, with chutneys (cilantro mint and tamarind).

Taste: Flaky pastry, savory potato and pea filling. Crunchy in every bite, dip in both chutneys.

Allergens: V, W.

Sell: Cheapest entry to the menu. The best add-on to any burrito or bowl.

Burritos

The Tikka Masala Burrito put Curry Up Now on the map in 2009.

Burrito vs Bowl

Burrito: flour or whole wheat tortilla, rice, chana, onions, your sauce and protein. Contains W. Bowl: rice, your choice of chana or daal, pico, sago papad. No tortilla. Naturally gluten free. Bowls are priced higher than burritos: confirm the difference at the register. Our rice: turmeric and fenugreek seasoned. White rice, but yellow in color from the turmeric. That is intentional and that is how it is supposed to look.

Tikka MasalaTEE-kah muh-SAH-lah$15

Our iconic tikka masala. Onion, tomato, ginger, garlic, simmered down with our house spice blend (garam masala, cumin, coriander) and finished with butter and a touch of cream. The dish that built Curry Up Now.

Taste: Medium-spicy, slightly sweet from the slow-cooked onions, rich and aromatic.

Allergens: W, D. Proteins: Chicken or Paneer.

Sell: If they have never had Indian food, start here. The CTM Burrito is on the SF 7x7 list of 100 things to eat before you die.

Makhni ButterMUKH-nee$15

Mildly spiced butter masala. Tomato, butter, cream, finished with a cashew base for richness. Also known as butter chicken or butter paneer.

Taste: Buttery, less tangy than tikka, deeper, fuller. Mild-medium. The mildest sauce on the menu.

Allergens: W, D. Contains tree nuts (cashew). Proteins: Chicken or Paneer.

Sell: If they want mild and rich, this is the one. Always flag the nuts on the order.

Punjabi by Naturepun-JAH-bee$15

Saag paneer plus tikka masala. Two sauces, layered, in one burrito.

Taste: Earthy creamed spinach with the comfort of tikka masala. Medium-spicy.

Allergens: W, D. No tree nuts. Proteins: Chicken or Paneer.

Sell: Why the name? When you go out with a Punjabi, they always order tikka masala or butter chicken with saag paneer on the side. This is that order, in one wrap.

Lamb Rogan JoshROH-gan JOSH$15 plus $1 lamb upcharge.

Kashmiri braised halal lamb in a deep red sauce with Kashmiri chili, fennel and warm spices. No dairy in the sauce.

Taste: Deep, slow-cooked, complex. Very spicy by default. Lamb is tender, falls apart.

Allergens: W only. No dairy. Halal lamb.

Sell: For the meat eater who wants the spicier, deeper option. Warn them on the heat.

Hella VeganHEL-uh VAY-gun$15

Samosa plus chana masala, chutneys. Our vegan burrito, the way we have always done it.

Taste: A party in your mouth: crunchy, tangy, spicy, sour, sweet, it has it all. No compromise vegan.

Allergens: V, W.

Sell: We do vegan well. The Hella Vegan is a party in your mouth, crunchy, tangy, spicy, sour, sweet, it has got it all. Tell them this is the one if they are vegan.

Burrito add-ons: Riced Cauliflower, Double Protein, Guac, GF tortilla. Confirm the upcharge at the register.

The Tikka Masala story

The most ordered Indian dish in the world. Origin disputed. A restaurant in Glasgow (Shish Mahal) claims chef Ali Ahmed Aslam invented it in the 1970s when a guest said the chicken was too dry, and the chef improvised a sauce from a tin of tomato soup, cream and spices. We trace the dish back centuries earlier, to the Mughal Empire that once ruled most of South Asia and laid the foundation for the slow-cooked, dairy-rich, mughlai style this dish belongs to. Either way, our chicken tikka masala burrito is what put Curry Up Now on the map. SF 7x7 magazine put the CTM Burrito on the 100 things to eat before you die list. When in doubt, sell this.

Bowls

Same iconic sauces as the burritos, no tortilla, naturally gluten free.

Bowls come with rice, chana or daal (W), pico, and sago papad (a crispy tapioca cracker, like a chip on top). Same sauce and protein options as burritos, plus the same lamb rogan josh option for an upcharge. Bowls are gluten free by default. The naan add-on is the easiest upsell here, you can dip naan into a bowl.

Tikka Masala BowlTEE-kah muh-SAH-lah$17

Our iconic tikka masala over rice, with chana or daal, pico, sago papad.

Taste: Medium-spicy, slightly sweet, rich and aromatic.

Allergens: GF, D. Proteins: Chicken or Paneer.

Sell: Add a butter naan to dip. Mango lassi on the side.

Makhni Butter BowlMUKH-nee$17

Mildly spiced butter masala over rice, with chana or daal, pico, sago papad.

Taste: Buttery, mild-medium, rich.

Allergens: GF, D. Contains tree nuts. Proteins: Chicken or Paneer.

Sell: The crowd pleaser. Add naan to scoop. Always flag the nuts.

Punjabi by Nature Bowlpun-JAH-bee$17

Saag paneer plus tikka masala over rice, with chana or daal, pico, sago papad.

Taste: Two sauces, layered. Earthy spinach plus comforting tikka.

Allergens: GF, D. No tree nuts. Proteins: Chicken or Paneer.

Sell: For the guest who cannot decide between tikka and saag.

Lamb Rogan Josh BowlROH-gan JOSH$17 plus $1 lamb upcharge.

Kashmiri braised halal lamb over rice, with chana or daal, pico, sago papad. No dairy in the sauce.

Taste: Very spicy, slow-cooked, deep.

Allergens: No dairy. Halal lamb. (Daal version contains W.)

Sell: Best dairy-free heavy meal on the menu. Warn on heat.

Hella Vegan BowlHEL-uh VAY-gun$17

Samosa plus chana masala, chutneys, over rice, pico, sago papad.

Taste: Layered, tangy, satisfying.

Allergens: V, W (samosa).

Sell: Vegan and filling. Pair with peri peri fries.

Bowl add-ons: Riced Cauliflower, Double Protein, Naan, GF tortilla. Confirm the upcharge at the register.

Performance Bowls

Flavor first. Always. The macros just happen to work.

KetoKEE-toh$18. 28 to 35g fat. 20g carbs.

Saag paneer, kadhai chicken or paneer, avocado, cauliflower rice. No grain rice, no carbs.

Taste: Creamy saag, smoky kadhai, fresh avocado, crunchy cauliflower rice.

Allergens: GF, D. Proteins: Chicken or Paneer.

Sell: For anyone watching carbs. Quote the macros.

ProteinPRO-teen$18. 57g protein.

Lamb rogan josh, tandoori chicken, pico, cucumber, avocado over cauliflower rice. Two proteins.

Taste: Lean, fresh, satisfying. Layered protein.

Allergens: GF, D. Halal lamb and chicken.

Sell: For the gym crowd. Pre and post workout.

The 550the FIVE FIFTY$17. 550 calories.

Tandoori chicken, rice, pico, grilled veggies. The light option, named for the calorie count.

Taste: Smoky tandoori chicken, fresh veggies, lean rice.

Allergens: GF, D. Halal chicken.

Sell: Best lunch order under 600 calories. Quote the number.

Kinda Sorta Desi

Indo-Californian originals. Born in India, raised in CA. Not traditional, not trying to be.

Naughty NaanNAW-tee NON$16. Lamb +$1.

An Indian pizza. Caramelized onions, jalapeño (we hide five thinly sliced pieces under the cheese), mozzarella on a naan base. Add chicken, paneer, or lamb. We do not call it pizza, but you can.

Taste: Cheesy, smoky, slight heat from the hidden jalapeno, sweet from onion. Crispy at the edges.

Allergens: W, D, E. Contains egg (the naan base contains egg). Vegetarian without protein. Proteins: Chicken, Paneer, Lamb.

Sell: Crowd pleaser, shareable. Add a protein to make it a meal. ALWAYS flag the egg if a guest mentions an egg allergy.

Sexy FriesSEK-see fries$15. Lamb +$1.

An Indian inspired poutine. Criss-cut sweet potato or regular fries, mozzarella, cotija, your protein on top. Canada has poutine, America has chili cheese fries, India has sexy fries.

Taste: Crispy fries, melty cheese, smoky protein. Indulgent.

Allergens: GF, D. Vegan option without cheese. Proteins: PTM (Paneer Tikka Masala), CTM (Chicken Tikka Masala), Hella Vegan, Lamb.

Sell: Tell the founder story (a guest invented it at the San Mateo store). Best shareable.

TacosTAH-kohs$15. Lamb +$1.

Mini naan, pico, guac, jalapeno, your protein. Open-style. We do not fold them like a taco, that is tacky.

Taste: Soft chewy mini naan, fresh pico and guac, smoky filling.

Allergens: W, D. Proteins: Chicken, Paneer, Lamb, Aloo Gobi (V).

Sell: Easy entry for first-timers. Comes as three.

Tandoori Fried Chicken Sandwichtan-DOOR-ee$16

72 hour marinated tandoori chicken on a brioche bun, tandoori aioli, chutney onions, Mike's hot honey, peri-peri fries on the side.

Taste: Smoky, spicy, sweet from the hot honey, creamy from the aioli. Brioche soft.

Allergens: W, D.

Sell: Hand sells itself once you say 72 hour marinated and Mike's hot honey.

El Jefeel HEH-fay (Spanish for the boss)

The big boss. Build: chili garlic naan wrap, guac, chutney onions, and your protein (chicken, paneer, or lamb). Peri-peri fries are served on the side, never inside the wrap. Named for the Spanish phrase, a nod to the Mexican influence threaded through our menu (the burrito, the tacos, the cotija).

Taste: Big, layered, hot, garlicky. Eats like a meal with crispy fries alongside.

Allergens: W, D. Proteins: Chicken, Paneer, Lamb.

Sell: When a guest is hungry, this is the answer. Tell them the name means the boss in Spanish, it lands every time.

How sexy fries were born

A regular at our San Mateo store used to order a side of fries, a side of tikka sauce, and some cheese. He would pour the cheese and the sauce over the fries, every visit. We watched him do it long enough to put it on the menu. That is how sexy fries got named. Real story, real guest.

What is peri peri?

Peri peri (also piri piri) is the African bird's eye chili. The seasoning blend (chili, garlic, citrus, vinegar, herbs) traveled from East Africa through Portuguese colonial routes and became a global spice. We make our own peri peri seasoning in house. Hot, smoky, tangy, garlicky. We use it on the fries, the naan, the tandoori sandwich, and the El Jefe.

Thali

The Indian platter. The way restaurants in India serve a complete meal. Not how India eats at home.

Thali (TAH-lee) means platter. The premise is variety in one meal: a starch, a protein or two, a daal or chana for body, pickles or chutney for brightness. Every state, every household has its own version. Ours is the most complete way to taste Curry Up Now in one order, and it is one of the best entry points for first-timers, since they can sample two entrees at once.

How our thali works

A traditional platter of butter naan, rice, daal (W) or chana, fryums, mini samosa, and pico. Pick any two of these nine entrees: Saag Paneer. Kadhai Chicken. Kadhai Paneer. Lamb Rogan Josh. Chicken Tikka Masala. Paneer Tikka Masala. Butter Chicken. Butter Paneer. Aloo Gobi. GF version: swap the butter naan for a GF tortilla.

3. Thali combos, Legends, Naan, Sides, Drinks

  • First-timer who wants the full experience: Chicken Tikka Masala plus Saag Paneer. Two best sellers, full flavor, medium spice.
  • Vegetarian: Saag Paneer plus Butter Paneer or Paneer Tikka Masala.
  • Vegan: Aloo Gobi plus chana on the side, no naan, swap to GF tortilla. Tell kitchen for any preparation question.
  • Meat lover: Lamb Rogan Josh plus Butter Chicken. Two slow-cooked dishes.
  • Mild eater: Butter Chicken plus Butter Paneer. The two mildest. Both contain tree nuts.
  • Spice fan: Lamb Rogan Josh plus Kadhai Chicken. Heat all the way through.
  • Dairy free: Lamb Rogan Josh plus Kadhai Chicken (both have no dairy in the sauce). Choose chana on the side, skip the naan.

The Legends

Founder favorites. The dishes that built our reputation.

Deconstructed Samosadee-kon-STRUKT-ed suh-MOH-sah$16. Lamb +$1.

An inside out phenomenon loaded with chana masala, pico, chutneys (cilantro mint and tamarind), and mini samosas, with your choice of protein. Traditionally street food is served without protein, we gave it the Curry Up Now treatment.

Taste: Tangy, layered, savory. Crunchy mini samosas, cool yogurt-tamarind, sharp cilantro mint. Sweet, sour, spicy, crunchy, all of it.

Allergens: W. Proteins: Chicken, Paneer (D), Lamb, Aloo Gobi (V).

Sell: AK's order. Tell them, this is what the founder eats, desi hot. SF 7x7 magazine named the Decon one of the best things to eat in SF for the price.

Kathi RollKAH-tee roll$15. GF option +$3 (try the GF roti, super good).

Egg-washed paratha (mughlai paratha, a lachha paratha layered with egg) wrapped around onions, your protein, cilantro chutney, fryums. Originated at Nizam's Restaurant in Kolkata. The favorite food of our founders.

Taste: Soft eggy layered wrap, smoky filling, herbaceous from the chutney, crunchy from the fryums.

Allergens: W, egg. Proteins: Chicken, Paneer (D), Lamb, Aloo Gobi (V).

Sell: Rana's order: aloo gobi, no egg, desi hot. Order a samosa to round out the meal.

Sizzlin' KababSIZ-lin kuh-BOB$18

Straight off the grill, sizzling over onions and bell pepper on a hot iron platter. The platter sizzles when it lands at the table.

Taste: Smoky, charred edges, juicy. Onions and bell pepper soak up the marinade.

Allergens: GF, D. Halal chicken. Proteins: Chicken Boti or Tandoori Paneer.

Sell: The most theatrical dish on the menu. Always upsell naan or rice on the side.

Naan

Every naan is oven-baked, fresh, made to order, every shift. Naan contains wheat and dairy by default. Naan upgrades pair with bowls, thalis, kababs, and butter chicken. You cannot dip naan into a burrito.

Butter NaanBUH-ter NON$4

Fresh naan brushed with melted butter.

Taste: Soft, lightly chewy, buttery.

Allergens: W, D.

Sell: Default upsell on bowls, thalis, kababs.

Peri Peri NaanPEH-ree PEH-ree$4

Naan dusted with our peri peri seasoning.

Taste: Buttery base with hot, smoky-tangy kick.

Allergens: W, D.

Sell: For heat seekers. Pairs with anything mild.

Sesame Onion NaanSES-uh-mee$4

Naan topped with toasted sesame seeds and onions.

Taste: Nutty, savory, slightly sweet.

Allergens: S, W, D. Contains sesame.

Sell: Pairs with kadhai dishes.

Burnt Chili Garlic Naanburnt CHI-lee GAR-lik$4

Naan topped with charred chili and garlic.

Taste: Smoky, garlicky, hot.

Allergens: W, D.

Sell: Pair with rogan josh, kadhai chicken, sizzlin' kabab.

Chili Cheese NaanCHI-lee cheese$5

Naan stuffed with cheese and chili.

Taste: Melty, hot, chewy.

Allergens: W, D. Vegetarian.

Sell: Premium upsell. Eats like a meal on its own.

Garlic Cheese NaanGAR-lik cheese$5

Naan stuffed with cheese and garlic.

Taste: Garlicky, melty, soft.

Allergens: W, D. Vegetarian.

Sell: Crowd pleaser, for the table.

Sharing and Sides

Peri Peri FriesPEH-ree PEH-ree fries$7

Fries tossed in our fiery peri peri seasoning.

Taste: Crispy, hot, smoky-tangy.

Allergens: V, GF.

Sell: Universal upsell. Pair with the tandoori sandwich, sexy fries, kathi rolls, El Jefe.

Sweet Potato Friessweet po-TAY-toe fries$8

Criss-cut sweet potato fries with maggi hot and sweet ketchup, which comes from India.

Taste: Sweet, crispy, with the spicy ketchup it pops.

Allergens: V, GF.

Sell: Sub for regular fries on sexy fries, or order on the side.

Holy Moly Fried RavioliHO-lee MO-lee$11

Cheese ravioli, breaded, fried, served with tikka masala dip. Indian on the dip, Italian on the inside, completely Curry Up Now.

Taste: Crispy outside, cheesy inside, dipped in our signature tikka masala.

Allergens: D, W, E (egg in breading). Vegetarian.

Sell: Tell the founder story. Best shareable starter.

Guac and ChipsGWAH-kuh-mo-lay and chips$8

House guac and chips. Light starter.

Taste: Bright, fresh, simple.

Allergens: V.

Sell: First-time table starter. Pair with anything.

Vada Pav (1)VAH-dah POW$6

A single vada pav, the Mumbai potato fritter sandwich. For the snack-size order.

Taste: Crisp fritter, soft bun, garlic chutney heat.

Allergens: VG, W, D. Vegan available without butter.

Sell: Add-on for any order. Mumbai pairing with chai.

Punjabi Samosay (1)pun-JAH-bee suh-MOH-sah$5

A single Punjabi Samosay, the OG giant samosa.

Taste: Flaky, crispy, potato and pea filling.

Allergens: V, W.

Sell: Cheapest add-on with the most filling per dollar.

Why fried ravioli is on an Indian menu

This dish exists because of a lunch. AK was running an earlier company and took the team out. They ordered toasted and fried ravioli. He kept thinking about it. Months later he tried it dipped in tikka masala. The cheese, the crisp, the sauce, all of it landed. We put it on the menu. It is a perfect example of Indian Born, California Raised: respect for tradition (tikka), zero rules about where the rest of the dish comes from.

Desserts

Hot Ball on Icehot ball on ice$7

Warm gulab jamun served over cold kulfi ice cream, rose-water syrup, pistachio. A North Indian pairing from the Mughal era.

Taste: Hot and cold in one spoon. Soft, dense, sweet, fragrant.

Allergens: D, W. Vegetarian.

Sell: Say it at every food drop: hot ball on ice, warm gulab jamun, cold kulfi, seven dollars, you need this.

Gulab Jamunsgoo-LAHB jah-MOON$5

Caramelized milk solid dough balls soaked in rose-water sugar syrup, cardamom and saffron notes.

Taste: Warm, syrupy, floral, very sweet.

Allergens: D, W. Vegetarian.

Sell: The classic. Served at every Indian celebration, weddings to Diwali. Pair with chai and Parle-G.

Kulfi Ice CreamKOOL-fee$6

Dense, slow-frozen Indian ice cream made with condensed milk and cream, cardamom, pistachio, saffron. Not whipped like Western ice cream.

Taste: Denser, richer, more intense than any scoop you know.

Allergens: D, N (pistachio), GF. Vegetarian.

Sell: For guests who want something cold and different. Also the base of Hot Ball on Ice.

Daal Lentil HalwaDAHL LEN-til HULL-wah$7

Pureed moong daal slow-cooked with ghee, sugar, almonds, pistachio and saffron. A traditional North Indian dessert.

Taste: Nutty, buttery, warm, deeply aromatic.

Allergens: D, N, GF. Vegan option available. Vegetarian.

Sell: Sounds unusual, tastes extraordinary. For the guest who thinks they have tried everything.

Drinks

Mango LassiMAN-go LUH-see$6

House-made yogurt and mango blended cold, cardamom and a trace of saffron. The default drink upsell.

Taste: Thick, sweet, cooling, slightly tangy.

Allergens: D, GF. Vegetarian.

Sell: Offer it with every burrito and bowl, and with anything spicy. It cools the heat down.

Chai and Parle-GCHY and PAR-lay JEE$4

House-brewed masala chai with black tea, milk, cardamom, ginger and sugar, served with Parle-G biscuits. Never from a mix.

Taste: Warm, spiced, sweet. The biscuit is mildly sweet and dunkable.

Allergens: D, W (biscuit). Vegetarian.

Sell: The closer. Offer it after dessert or with the deconstructed samosa.

Mandarin Cardamom FrescaMAN-duh-rin CAR-duh-mum FRES-kah$6

House-made citrus drink, mandarin and cardamom with light soda and citrus zest. The elegant non-dairy option.

Taste: Bright, floral, unexpected.

Allergens: GF. Vegan.

Sell: Pair with thali, keto bowl, pani puri. Guests always ask what it is.

Strawberry Dragonfruit CoolerSTRAW-berry DRAG-on-fruit$6

House-made berry cooler, strawberry and dragonfruit puree, light fizz, mint.

Taste: Bright color, bold berry flavor.

Allergens: GF. Vegan.

Sell: Lead with how it looks. Pair with Punjabi 69, sizzlin' kabab, and lamb.

Farmer's PunchFAR-mers punch$6

House-made refresher, bright citrus base with layered tropical fruit, mint and ginger.

Taste: Cooling, citrus-forward, complex.

Allergens: GF. Vegan.

Sell: For guests who want something different from a soda. Pair with keto bowl, street food, anything rich.

Spicy Guava LemonadeGWAH-vah$8

Lemonade with guava and chili. Sweet, tart, hot.

Taste: Fruity up front, chili kick on the back end.

Allergens: GF. Vegan.

Sell: Best non-alcoholic pairing for heavy or spicy dishes. Cuts the richness.

Sweet Iced Teasweet iced tea$4

Classic sweet iced tea over ice. The Southern default.

Taste: Sweet, clean, cold.

Allergens: GF. Vegan.

Sell: The easy yes for guests who do not want anything adventurous. Still beats a fountain soda.

Organic Fountain Sodaor-GAN-ic FOUN-tain SO-dah$3 to $6

Organic cane sugar soda on tap, 16oz, with rotating options. Ask your manager what is stocked this shift. Cans and bottles include Mexican Coke, Thums Up and Limca where stocked.

Taste: Cleaner and less syrupy than standard soda.

Allergens: GF. Vegan.

Sell: If a guest asks for soda, offer the lassi or a house cooler first, then pour the soda.

Why we sell Mexican Coke and Indian sodas

Curry Up Now is good-for-you food made with clean ingredients. Our soda lineup follows the same principle. Mexican Coke uses real cane sugar in a glass bottle, no high fructose corn syrup. Thums Up and Limca are how an Indian kid grows up taking soda, no marketing fluff. Earth-friendlier glass bottles, cleaner ingredients, fewer plastic bottles in the trash. When a guest asks for a soda, this is the story.

Practice for this section
  • Drill: Drop the dish into the section
  • Drill: Match the founder
  • Quiz: Section 5: The Menu, Section by Section check
Day 2 · 25 min

Section 6: Allergens

We find a yes for every guest.

We do not say no

Always ask first-timers about allergies. Five-step protocol, every time.

1. Allergens, the legal frame

Guests with dietary needs do not want to feel like a problem. Make it easy. Know the answer or get the answer fast. We do not say no, we find a yes. Always ask first-timers, are you allergic to anything?

The legal frame

From our printed menu: we offer vegan, vegetarian, ovo-vegetarian, nut-free, and gluten-free options. While we take care to avoid cross-contamination, we cannot guarantee allergen-free products. Guests with allergies should be aware of this risk and specify them when ordering. Curry Up Now is not liable for adverse reactions. Always say this to a guest with a serious allergy. Then loop in a manager.

2. Vegetarian

Most of our menu can be made vegetarian. Default to paneer or aloo gobi. If a vegetarian orders a kathi roll, ask if eggs are okay (the paratha is egg-washed).

3. Vegan

  • Hella Vegan burrito or bowl.
  • Vegan kathi roll: ask the kitchen for paratha without egg wash.
  • Vegan deconstructed samosa, vegan tacos (aloo gobi).
  • Mini samosas, punjabi samosay, mini samosa (chutneys are vegan).
  • Bhel puri, pani puri.
  • Sexy fries without cheese (vegan).
  • Vada pav and pav bhaji available vegan, ask the kitchen for no butter on the pav.
  • 1947 Chole Bhature, peri peri fries, sweet potato fries, guac and chips.
  • Thali with aloo gobi, chana on the side, no naan (swap to GF tortilla if needed). Confirm with kitchen.

4. Gluten free

  • All bowls are gluten free by default, no tortilla.
  • All performance bowls (Keto, Protein, The 550) are gluten free.
  • Sexy fries, peri peri fries, sweet potato fries, guac and chips: GF.
  • Sizzlin' kabab without naan: GF.
  • GF tortilla available in place of regular tortilla. Works on burritos and on the thali (swap the butter naan). Add-on price applies.
  • Kathi Roll has a GF roti option, very good.

5. Lactose intolerant / dairy free

  • Lamb rogan josh sauce: no dairy.
  • Kadhai chicken: no dairy. (Kadhai paneer has dairy from the paneer.)
  • Chana masala: no dairy.
  • Hella Vegan: no dairy.
  • Vegan kathi roll, vegan deconstructed samosa, vegan bowls and burritos: no dairy.
  • Sexy fries without cheese: no dairy.
  • Aloo gobi: no dairy in the prep we do.
  • Avoid (contain dairy): tikka masala, makhni butter (butter chicken / butter paneer), saag paneer, all paneer dishes, naan (all naan contains dairy), naughty naan, mango lassi, daal (we use a daal makhni preparation that contains dairy).
  • Naan is dairy by default. We do not currently have a dairy free naan option.

6. Egg allergy

Egg allergy, at a glance
  • Naughty Naan: contains egg. The naan base we use for naughty naan contains egg. Always flag this for any guest with an egg allergy.
  • Kathi Roll: contains egg in the mughlai paratha by default. Order without egg wash.
  • Tandoori Fried Chicken Sandwich, Holy Moly Fried Ravioli, and bun-samosa style preparations: confirm with the kitchen, the breading or dough may contain eggs.

7. Sesame allergy

  • Sesame Onion Naan contains sesame seeds (marked S on the menu).
  • All other naans are sesame free.

8. Low carb / Keto

  • Keto Performance Bowl is built for this: cauliflower rice, 20g carbs.
  • Protein Performance Bowl: cauliflower rice base, 57g protein.
  • The 550 is light, calorie-counted (550 cal).
  • Any burrito with no rice, no tortilla.
  • Thali with no rice, no naan, swap one entree for an extra side salad. Confirm with kitchen.

9. Halal

All our chicken, lamb, and goat are halal certified across all locations. Tell guests this confidently. We do not serve pork. They appreciate hearing it without having to ask.

10. Nut allergy

Nut allergy, at a glance
  • PEANUTS: zero. We do not use any peanuts on premises.
  • TREE NUTS: only the makhni butter sauce contains cashew. That is it. No other dish on the menu contains tree nuts.

The makhni butter sauce is the base of butter chicken and butter paneer (and any naughty naan or thali variant that uses it). The cashew base gives the sauce its richness and cannot be removed.

For a tree nut allergy: steer the guest away from butter chicken, butter paneer, naughty naan with makhni, and thali variants with makhni. Everything else is tree-nut-free.

Tree-nut-free dishes: tikka masala (chicken and paneer), Punjabi by Nature, lamb rogan josh, kadhai dishes, saag, chana, Hella Vegan, kathi rolls, deconstructed samosa, all chaats, all street food classics, all sides except the holy moly ravioli (confirm), peri peri fries, sweet potato fries, guac and chips.

The peanut icon on our printed menu flags tree nuts, not peanuts

The small striped circle next to a dish on the printed menu marks dishes that contain tree nuts (cashew). It is the only allergen icon currently on the printed menu. We do not use any peanuts on premises, so a peanut icon never means literal peanuts. The icon is shorthand for nut.

For any severe allergy

We cannot 100 percent guarantee no cross contact. Tell the guest that directly, then loop in a manager so we can do our best to accommodate.

11. Five-step allergen protocol

When a guest mentions an allergy, the order does not move forward until you have completed every step below. No shortcuts. No I-think-it-should-be-okay. No silent assumptions. The protocol exists because the wrong answer puts a guest in the hospital.

The five-step allergen protocol
  1. STOP. Pause the order. Do not keep ringing while the guest is talking. Eyes on them, full attention.
  2. REPEAT. Repeat the allergy back out loud. So you have a tree nut allergy, you cannot have any cashew or any cross contact, is that right?
  3. MARK. Mark the allergy in the POS on the ticket. Every modifier visible to the kitchen on the KDS.
  4. NOTIFY. Walk to the kitchen and verbally confirm with the cook on that station. Tell the expediter. Tell the manager if it is severe (anaphylaxis, EpiPen, hospitalization risk).
  5. VERIFY. Before the food leaves expo, confirm the dish is right. Tell the guest at handoff: I confirmed with the kitchen. I want you to know we cannot 100 percent guarantee no cross contact, but we did everything we can.

12. Forbidden allergen language

  • I think that should be fine.
  • It probably does not have any.
  • I am pretty sure.
  • Let me just check the menu.
  • We are usually okay.
Rule

If you have an allergy and you are not certain, you ask. You never guess. Guessing is dismissal grade.

13. Per-dish allergen grid

This is the master grid. D = dairy. E = egg. W = wheat. N = tree nuts. S = sesame. V = vegan. VG = vegetarian. A dash means no. Yes means contains. The grid reflects standard preparation; ask the kitchen to confirm any allergy concern, every time.

Burritos
Tikka Masala (Chicken or Paneer)D yes. E no. W yes. N no. S no. V no. VG paneer only.
Makhni Butter (Chicken or Paneer)D yes. E no. W yes. N yes (cashew). S no. V no. VG paneer only.
Punjabi by Nature (Chicken or Paneer)D yes. E no. W yes. N no. S no. V no. VG paneer only.
Lamb Rogan JoshD no. E no. W yes. N no. S no. V no. VG no.
Hella VeganD no. E no. W yes. N no. S no. V yes. VG yes.
Bowls
Tikka Masala (Chicken or Paneer)D yes. E no. W chana side only. N no. S no. V no. VG paneer only.
Makhni Butter (Chicken or Paneer)D yes. E no. W no. N yes (cashew). S no. V no. VG paneer only.
Punjabi by Nature (Chicken or Paneer)D yes. E no. W no. N no. S no. V no. VG paneer only.
Lamb Rogan JoshD no. E no. W no. N no. S no. V no. VG no.
Hella VeganD no. E no. W yes (samosa). N no. S no. V yes. VG yes.
Keto (Chicken or Paneer)D yes. E no. W no. N no. S no. V no. VG paneer only.
ProteinD yes (yogurt-marinated tandoori chicken). E no. W no. N no. S no. V no. VG no.
The 550D yes (yogurt-marinated tandoori chicken). E no. W no. N no. S no. V no. VG no.
Thali entrees (over butter naan, rice, daal or chana, fryums, mini samosa, pico)
Naan, butter (default)D yes. E no. W yes. N no. S no.
RiceD no. E no. W no. N no. S no. V yes. VG yes.
Daal (current preparation)D yes (daal makhni). E no. W yes. N no. S no. V no. VG yes.
Chana sideD no. E no. W no. N no. S no. V yes. VG yes.
FryumsD no. E no. W yes. N no. S no. V yes. VG yes.
Mini samosaD no. E no. W yes. N no. S no. V yes. VG yes.
Saag PaneerD yes. E no. W no. N no. S no. V no. VG yes.
Kadhai ChickenD no. E no. W no. N no. S no. V no. VG no.
Kadhai PaneerD yes (paneer). E no. W no. N no. S no. V no. VG yes.
Lamb Rogan JoshD no. E no. W no. N no. S no. V no. VG no.
Chicken Tikka MasalaD yes (cream finish). E no. W no. N no. S no. V no. VG no.
Paneer Tikka MasalaD yes (paneer + cream finish). E no. W no. N no. S no. V no. VG yes.
Butter ChickenD yes. E no. W no. N yes (cashew). S no. V no. VG no.
Butter PaneerD yes. E no. W no. N yes (cashew). S no. V no. VG yes.
Aloo GobiD no. E no. W no. N no. S no. V yes. VG yes.
Indian street food, chaat
Samosa ChaatD yes (yogurt). E no. W yes. N no. S no. V no. VG yes.
Marwari Kachori ChaatD yes (yogurt). E no. W yes. N no. S no. V no. VG yes.
Bhel PuriD no. E no. W yes. N no. S no. V yes. VG yes.
Pani PuriD no. E no. W yes. N no. S no. V yes. VG yes.
Street food classics
1947 Chole BhatureD no. E no. W yes. N no. S no. V yes. VG yes.
Punjabi 69D no. E no. W yes. N no. S no. V no. VG no.
Pav BhajiD yes (butter). E no. W yes. N no. S no. V vegan available no butter. VG yes.
Punjabi SamosayD no. E no. W yes. N no. S no. V yes. VG yes.
Classic Vada PavD yes (butter). E no. W yes. N no. S no. V vegan available no butter. VG yes.
Schezwan Vada PavD yes (butter). E no. W yes. N no. S no. V vegan available no butter on the pav. VG yes.
Mini SamosaD no. E no. W yes. N no. S no. V yes. VG yes.
Kinda sorta desi
Naughty Naan (Chicken, Paneer, Lamb)D yes. E yes (naan base). W yes. N no. S no. V no. VG paneer only.
Sexy Fries (CTM, PTM, Lamb)D yes. E no. W no (GF). N no. S no. V no. VG PTM only.
Sexy Fries (Hella Vegan)D no. E no. W no (GF). N no. S no. V yes. VG yes.
Tacos (Chicken, Paneer, Lamb)D yes. E no. W yes. N no. S no. V no. VG paneer only.
Tacos (Aloo Gobi)D no. E no. W yes. N no. S no. V yes. VG yes.
Tandoori Fried Chicken SandwichD yes. E yes (breading, brioche). W yes. N no. S no. V no. VG no.
El Jefe (Chicken, Paneer, Lamb)D yes. E no. W yes. N no. S no. V no. VG paneer only.
The legends
Deconstructed Samosa (Chicken, Lamb)D no. E no. W yes. N no. S no. V no. VG no.
Deconstructed Samosa (Paneer)D yes. E no. W yes. N no. S no. V no. VG yes.
Deconstructed Samosa (Vegan / Aloo Gobi)D no. E no. W yes. N no. S no. V yes. VG yes.
Kathi Roll (Chicken, Lamb)D no. E yes (egg-washed paratha). W yes. N no. S no. V no. VG no.
Kathi Roll (Paneer)D yes. E yes. W yes. N no. S no. V no. VG yes.
Kathi Roll (Aloo Gobi, no egg wash)D no. E no (omit egg wash). W yes. N no. S no. V yes. VG yes.
Sizzlin' Kabab (Chicken Boti)D yes (yogurt-marinated). E no. W no. N no. S no. V no. VG no.
Sizzlin' Kabab (Tandoori Paneer)D yes. E no. W no. N no. S no. V no. VG yes.
Naan and breads
Butter NaanD yes. E no. W yes. N no. S no. V no. VG yes.
Peri Peri NaanD yes. E no. W yes. N no. S no. V no. VG yes.
Sesame Onion NaanD yes. E no. W yes. N no. S yes. V no. VG yes.
Burnt Chili Garlic NaanD yes. E no. W yes. N no. S no. V no. VG yes.
Chili Cheese NaanD yes. E no. W yes. N no. S no. V no. VG yes.
Garlic Cheese NaanD yes. E no. W yes. N no. S no. V no. VG yes.
Sharing and sides
Peri Peri FriesD no. E no. W no (GF). N no. S no. V yes. VG yes.
Sweet Potato FriesD no. E no. W no (GF). N no. S no. V yes. VG yes.
Holy Moly Fried RavioliD yes. E yes (breading). W yes. N no. S no. V no. VG yes.
Guac and ChipsD no. E no. W no. N no. S no. V yes. VG yes.
Vada Pav singleD yes (butter). E no. W yes. N no. S no. V vegan available no butter. VG yes.
Punjabi Samosa singleD no. E no. W yes. N no. S no. V yes. VG yes.
Drinks
Chai and Parle-GD yes (chai milk). E no. W yes (Parle-G biscuit). N no. S no. V no. VG yes.
Mango LassiD yes. E no. W no. N no. S no. V no. VG yes.
Spicy Guava LemonadeD no. E no. W no. N no. S no. V yes. VG yes.
Soda Cans and BottlesStandard sodas, no allergens of note for the lineup we carry.
Three rules around the grid

1. The grid is the standard preparation. Cross contact is possible, we cannot guarantee allergen free. 2. If a guest names a serious allergy, the cashier confirms with the kitchen, every time, before the order is rung in. 3. The kitchen has the final word. If they say a dish cannot be made for an allergy, we trust them and offer a different dish.

14. Custom requests

Custom request protocol

1. Listen to the request fully. 2. Add a note to the ticket using the Item Comment button. 3. Walk to the kitchen and verbally confirm with the cook on the line. 4. Tell the expediter so they know to flag it on the way out. 5. When the food is delivered, confirm with the guest: this is the one with no [X], you are all set.

Practice for this section
  • Drill: Allergen steering
  • Quiz: Section 6: Allergens check
Day 2 · 15 min

Section 7: Steps of Service

Eight steps, every visit.

Greeting to goodbye

Fast casual with full service hospitality. Eight steps happen every time.

1. 07. Steps of Service, Curry Up Now Style

07. Steps of Service, Curry Up Now Style

2. The 8 steps

We are fast casual with full service hospitality. Both halves matter.

Most guests order at the counter, sit, and we bring the food. The eight steps below happen on every visit, every time. Hit them all. Then make every interaction feel personal, not robotic.

  1. Acknowledge every guest within 4 seconds of them entering: eye contact, smile, nod. Verbal greet within 6 seconds when they reach the counter. The clock starts the moment the door opens. (See Section 10A for the full Four-Second Rule.)
  2. Ask the second question: First time with us? Sitting together? Dine in or to go? What are you in the mood for? Pick the one that fits the guest in front of you. (See Section 10A.)
  3. If first time, give the first-timer walk-through (see Cashier Playbook).
  4. Take the order. Confirm protein. Confirm spice level. Slow down on first-timers, speed up on regulars.
  5. Suggest one specific add-on that fits what they ordered. Make it match the dish.
  6. Repeat the order back. Then ask the guest to confirm on the screen.
  7. Process payment fast. Address them by name on the card when handing it back.
  8. Direct them: hand them the table number, point to water (self-serve), point to drinks (fountain self-serve, lassi and bottled drinks in the fridge). Tell them: just sit, we bring the food, we bus the table. No need to come back up to add to your order, we will send someone with a handheld to check on you.
  9. Goodbye. Thank them by name when possible. Invite them back. Make them smile on the way out.

Steps of service is the floor, not the ceiling. Hit them all, then add the part that makes the guest remember you.

3. Measurable speed targets

Hospitality is felt. Speed is measured. Both matter. The targets below are what we hit on a clean shift. Trainers will time you against these during certification.

The numbers we hit, every shift
  • Acknowledge a guest within 4 seconds of door open.
  • Verbal greeting within 6 seconds at the counter.
  • Standard order rung in under 75 seconds, end to end.
  • Repeat-back and screen confirm on 100 percent of orders.
  • Modifier accuracy above 98 percent. One mistake per 50 tickets is the bar.
  • Food in hand within 10 minutes (12 minutes max, then quote honestly).
  • Two-bite check-back on every dine-in guest within 90 seconds of food drop.
  • Bus a table within 60 seconds of guest leaving.
  • Walk every table every 5 to 7 minutes during service.
  • Recovery acknowledgment (saying I got you, on it, let me fix that) within 15 seconds of a complaint.

Targets are floors, not ceilings. Beat them where you can. Never sacrifice accuracy for speed; a wrong order takes longer to fix than a slow order takes to ring.

Practice for this section
  • Drill: Put the steps in order
  • Quiz: Section 7: Steps of Service check
27 min

Section 8: The Cashier Playbook

Welcome, Guide, Build, Add-on, Close.

You own the first impression

4 seconds to acknowledge, 6 to greet. Toast POS basics, payments, the handoff.

1. Cashier conduct

Cashier-specific conduct rules (POS login, PIN handling, no manager-PIN sharing, drawer protocol) are above. The full list of behaviors that get you sent home (phone, gum, dress code, eating in front of guests, etc.) lives in Section 10 along with all employee dos and donts. Read both.

2. 08. The Cashier Playbook

08. The Cashier Playbook

3. The greeting

Acknowledge every guest within 4 seconds of them walking through the door, eye contact, smile, nod. Verbal greet within 6 seconds when they reach the counter. Smile with your teeth, not just your mouth. Voice up so the line behind hears the energy.

Greeting scripts

Hi, welcome to Curry Up Now, is this your first time with us? Welcome back, good to see you again. Welcome to the Land of Curry, what can I get started for you? Welcome home, the burritos are famous, what are you in the mood for? Hi there, I am [name], I will get you sorted today.

4. One table, one number

If a group walks up together, ask before you start ringing: are you all sitting together? If yes, put the entire group on one table number. One table, one number. It keeps the runs clean, the food drops accurate, and the kitchen sane.

The ask, every time

Are you sitting together? Great, I will put you all on one table number. If they are splitting checks, that is fine, ring it on one ticket and split at the end. The kitchen still sees one table. If they are not sitting together (separate tables), ring separate orders, separate table numbers.

5. First-timer walk-through

First-timers get a real walk-through. Make them feel taken care of.

  • Hand them a to-go menu, point to the pictures.
  • Ask: are you allergic to anything? Get this out before recommendations.
  • Recommend the easy entry: a bowl or a burrito. Say, bowls and burritos are why we are famous.
  • Or recommend the street food experience: pick a small Indian street food and a snack to share. Tell them, this is how we eat.
  • Use a real personal pick. Say, my favorite is [your actual favorite]. AK orders the deconstructed samosa, desi hot. Rana orders aloo gobi kathi roll, no egg, desi hot.
  • Confirm spice level. Mild, medium, spicy, desi hot. Be honest about desi hot, this is not your granny's food.

6. The 5-step cashier flow

Every cashier interaction follows the same five-beat sequence. Run it for every guest, every order. The order matters: skipping the Guide step turns the cashier into an order taker. Skipping the Add-on step kills APC. Skipping the Close step ends the visit cold.

Welcome, Guide, Build, Add-on, Close
  • WELCOME. 4-second acknowledge, 6-second verbal. Hi, welcome to Curry Up Now, is this your first time with us?
  • GUIDE. Take a position, do not interrogate. If it is your first time, the butter chicken burrito and tikka masala bowl are our two most-ordered starting points.
  • BUILD. Confirm protein, confirm spice, confirm modifiers. Repeat back, point to the screen, get the guest to confirm.
  • ADD-ON. Specific add-on attempt that fits the dish. Garlic naan with the bowl or kabab is our most-ordered combo. Mango lassi to cool the heat.
  • CLOSE. Repeat back the total. Direct the guest: grab any open table, water and drinks are self-serve, we bring the food to you. Goodbye, my pleasure, see you next time.

7. Controlling the line

A cashier is not just an order-taker. The cashier controls the emotional pace of the line. A confident cashier can move 30 guests through in 25 minutes and have every one of them leave warm. A weak cashier turns a 6-deep line into a 12-deep line in five minutes by losing pace, drifting on indecisive guests, and skipping acknowledgments behind the front guest.

The line control playbook
  • Acknowledge every guest in line within 4 seconds of arrival, even when you are mid-order with the front guest. Look up, half-second smile, hi guys, I will be right with you. The acknowledgment is the eye contact and the word, the verbal greet can wait.
  • Move indecisive guests fast. After 30 seconds of staring, ask one question that cuts the menu by half: bowl, burrito, or thali? Then a second question: chicken, paneer, or vegan? Then a third: mild, medium, or spicy? Three questions, decision made.
  • Read overwhelmed first-timers in 10 seconds. The deer-in-headlights look means it is your job to take control. Use the hook (when was the last time you did something for the first time?), then the comfort line (Indian comfort food, the heat is in your hands), then the easy entry recommendation. Done in 30 seconds.
  • Avoid bottlenecks at the register. If a guest is fishing for a card, taking a phone call mid-order, or arguing with their group about the order, do not freeze. Say, take your time, I will help the next guest while you decide. Move the line. Come back to them.
  • Keep emotional pace high. Smile while ringing. Voice up so the line behind hears the energy. A dragging cashier kills the room.
  • Read the line behind the front guest. If you see a wave forming, signal a coworker (raise your hand, nod) so a Greeter activates. Do not wait for the manager to notice.

8. Order taking

Guide, do not interrogate

Bad cashiers interrogate. They ask, what protein, what spice, what toppings, what side, what drink. The guest answers six questions in a row, leaves feeling processed.

Great cashiers guide. They take a position. If it is your first time, the butter chicken burrito and tikka masala bowl are our two most-ordered starting points. Then they ask one question, not six.

The interrogation feels like a form. The guide feels like a recommendation from a friend who eats here every day. We are the friend, not the form.

  • Confirm protein every single time. Chicken? Paneer? Lamb? Vegan? Never assume.
  • Confirm spice level. Only repeat back if it is spicy or desi hot. Medium is par, do not call it out.
  • No spice level on Bowls, Thalis, Naughty Naan, Kababs, or Family Style Entrees to Go. They come at their set heat, offer hot sauce or chutney on the side.
  • Watch the line. Move with urgency. Do not rush, but do not drift.
  • Never turn your back on a guest at the counter. If you must step away, say, please excuse me one moment, I will be right back. Thank them for waiting when you return.

9. Repeat back and screen confirm

Every order. Every time. Even the simple ones. This is where 90 percent of mistakes get caught and avoided. After you read it back, point to the screen facing the guest and ask them to confirm everything is right. They are the last check.

Spice rule

Medium is par. Do not call it out. Only repeat the spice level back when the guest orders spicy or desi hot, so they hear it and confirm they meant it.

No spice level on these items

Spice level is not a modifier on Bowls, Thalis, Naughty Naan, Kababs, or Family Style Entrees to Go. These come as the kitchen builds them. If a guest asks for one of these spicy, tell them it comes at its set heat and offer a side of our hot sauce or chutney instead.

Repeat back script

So I have, one chicken tikka masala burrito, plus a butter naan and a mango lassi. Anything else? [Then point to the screen.] Can you take a quick look and confirm everything looks right? Great, your total is twenty-six fifty.

If they ordered spicy or desi hot

So I have, one chicken tikka masala burrito, desi hot, plus a butter naan and a mango lassi. Desi hot, you sure? Anything else? [Then point to the screen.] Can you take a quick look and confirm everything looks right? Great, your total is twenty-six fifty.

10. Toast POS and payment

  • Login: the register is always assigned to CUN Cashier, PIN 1111. Never assign yourself, never use a manager login for sales.
  • Open: count the drawer down before service. Confirm the opening balance with the manager on shift. If the drawer is ever over or short, tell a manager immediately.
  • Always ask: dine in or to go? Default to dine in if you do not ask, and you will mis-route orders.
  • To-go orders: format the order with the guest's first name, OS (On Site) for last name, and a phone number.
  • Process payment fast. Process the payment immediately.
  • If credit card, address them by their last name when handing it back. Thank you, Mr. Patel. Enjoy your meal. (See the receipt-name move in Section 10A.)
  • Cash drawer should never be left open longer than the transaction needs.
  • Open and close every shift with the same cash. Open and close with the same cashier.
  • Training mode: when training, ask a manager to put the register into training mode (manager PIN). This keeps test orders out of sales and reporting.
Common POS operations
  • Modifiers: every protein, every spice level, every sub goes in as a modifier. Practice these.
  • Deletes: when a guest changes their mind before payment, delete the line item, do not just leave it.
  • Voids and returns: only managers can void or refund a closed transaction. Get a manager.
  • Discounts: only managers can apply discounts. Get a manager. Never enter a manager PIN you have memorized.
  • Split payments: the guest tells you how to split (by item, by share). Read the split back before processing.
  • Change a table number: after the order is rung in, you can update the table number, do not re-ring.
  • Recall a previous order: every shift, learn the recall path on your store's POS so you can pull a closed ticket if a guest asks.

11. The handoff

The handoff script

Here is your table number, please put it where we can see it. Silverware is to my left, your right, by the soda machine. Napkins are right there too, and so is water. Fountain drinks are self-serve. Lassi and bottled drinks are in the fridge behind me, grab whatever you ordered. Food will be out in about 10 minutes. We bring it to you. You do not need to bus your table, we will do it for you. Just leave the dishes when you are done, we have got it. No need to come up to add to your order, we will send someone with a handheld to check in and take any add-on. Just stay seated, we have got you. Enjoy.

12. What great looks like at the register

What a great cashier does
  • Acknowledges within 4 seconds, every time, no exceptions.
  • Reads the guest in 10 seconds: first-timer, regular, in a rush, indecisive, family, hesitant about price, dietary need.
  • Guides indecisive guests in two sentences instead of letting them stare at the menu.
  • Repeats the order back, points to the screen, asks the guest to confirm.
  • Suggests one specific add-on that fits the dish, says my favorite is, or, this is the most-ordered combo.
  • Smiles while multitasking, voice up, energy on, never robotic.
  • Catches modifier confusion before it leaves the counter.
  • Says my pleasure when thanked. Every time.
  • Owns the goodbye, eye contact, real one-liner, holds the door if they can.
What a weak cashier does
  • Stares at the POS screen while the guest waits.
  • Says umm, uhh, I think so when asked anything.
  • Reads the menu out loud instead of guiding.
  • Skips the repeat-back, lets the kitchen catch the mistake later.
  • Asks anything else? as the only upsell, then waits silently.
  • Talks to coworkers while a guest is at the counter.
  • Lets the line back up without acknowledging the next guest.
  • Says no problem, no worries, you got it instead of my pleasure.
  • Hands the card back, says nothing, does not look up.

13. The goodbye

Every guest leaves with a goodbye. Make them smile. Try a one-liner. Welcome to the family. Come back hungrier next time. We will be here. The door is your last chance to make a regular. (See the full Goodbye That Brings Them Back script in Section 10A.)

Practice for this section
  • Drill: Toast PIN check
  • Drill: Service charge timing
  • Quiz: Section 8: The Cashier Playbook check
39 min

Section 9: Expediter and Food Runner

Once it is rung in, you own it.

You own the experience

Kitchen language, expo final check, food drop, ten-minute rule, to-go bag spec.

1. 09. Expediter and Food Runner Playbook

09. The Expediter and Food Runner Playbook

2. Expediter owns the experience

Once the order is placed, the expediter owns the guest experience until they leave.

3. How we talk to the kitchen

Volume and tone in front of guests is part of the brand. The dining room hears everything that happens at the expo window. Never yell. Never sound stressed. Never bark a demand. The kitchen is already working at top speed, telling them they are slow only makes it worse.

How not to call out a ticket

Bad: 8 minutes on fries! I need fries! Worse: anything with a raised voice. What the guest hears: chaos. What the kitchen hears: disrespect.

How to call out a ticket

May I get a super rush on fries on table 18, please, Chef? Chef, can we expedite the kabab on the next ticket? Chef, when you can, can we drop the chai close on 12? Always start with Chef. Always end with please. Volume stays low. Tone stays calm.

4. Pickup from the expo window

Pulling food from the expo window is a craft. Do it wrong, food sits, plates lose temperature, the line backs up. Do it right and the kitchen and the floor stay in rhythm.

  • Read the ticket on the rail before you grab the plate. Match the table number. Match the protein. Match the modifications.
  • Confirm with the kitchen: Chef, this is the chicken tikka masala for table 18, correct? Wait for the nod.
  • Plate it cleanly, garnish per spec, wipe the rim of the bowl if needed.
  • Move fast and quiet. Do not slam plates. Do not crowd the pass.
  • If a plate is not to spec (wrong protein, wrong garnish, wrong temperature), do not run it. Hand it back politely: Chef, sorry, can we re-fire this one, the protein looks off?

5. Kitchen call-out language

These are the standard kitchen phrases. Use them, your kitchen will love you for it.

All dayThe total count of an item across all open tickets. Chef, that is six tikka masala all day, two paneer, four chicken.
On the flyI need this fast, ahead of the normal queue. Chef, can we get a kathi roll on the fly for table 12?
Super rush / VIPDrop everything, this one is urgent. Chef, super rush on the fries for 18, please. Use sparingly.
FireStart cooking the next course or the held order. Chef, can we fire the second course on table 7?
86Out of stock. Kitchen says 86 on the lamb means we are out of lamb. Pass it to the cashiers immediately.
Heard / heard thatI acknowledge what you said. Use it back to the kitchen so they know you got it.
HandsI need a runner. Chef, hands on table 18 when you can.
BehindI am walking behind you with hot food. Always say it in a tight kitchen.

6. Ten minute rule, quoting waits

Food must be in the guest's hands within 10 minutes. 12 minutes max. Always look at the ticket times on the KDS, add a few minutes for the kitchen and your run, and quote a real wait time at the counter. Set expectations up front: today we are running about 12 minutes, food will be at your table by then. Honest expectations buy patience. Silence loses the guest.

If the kitchen is backed up and you know it will be longer, walk to the table BEFORE the quoted time hits, tell them honestly, your order is up next, just a couple more minutes, and offer water or a fountain drink.

7. Identify every dish at the drop

Runners do not auction food

Auctioning food is when a runner walks out with a plate and asks the room: who had the burrito? Who got the bowl?

We do not do that. The auction signals the runner did not pay attention at expo. It makes the guest do the work. It feels cheap, every time, in every restaurant.

Read the ticket at expo. Locate the table. Walk out knowing who gets what. Drop the dish, name the dish, move.

If you genuinely do not know which guest at the table ordered which dish, hold the plate, walk back to the ticket, look at the seat number or the order. Then come back and drop with confidence.

Every plate gets named when it lands. Never just put food down and walk away. Say what it is. Be efficient: do not over-explain something the guest just ordered (saying chicken tikka masala burrito with chicken is obvious, just say chicken tikka masala). The guest needs to know they got the right plate.

Drop the food script

Chicken tikka masala here. Deconstructed samosa, vegan, for you. Butter chicken thali, with naan, rice, daal, and saag paneer on the side. Mango lassi. Spicy guava lemonade. Enjoy, I will check back in a couple minutes.

8. Eye contact while dropping food

Look at the guest, not the table. Lock eyes for half a second when you say enjoy. This is the one moment in the meal where the guest feels seen. Do not stare at the plate while you are placing it. Place the plate, look up, smile, name the dish, then move. (See the Five Handoffs in Section 10A.)

9. Two minute check back

Check back script (do not say is everything okay)

How is the first bite? How is the heat level treating you? Need extra chutney or another naan for the table? How are we doing over here? Did we get this just right? Forbidden: is everything okay (closed question, gets a polite yes that is not real).

Hit every dine-in table within 90 seconds of the food drop. No exceptions, even during a rush. The two-minute check-back is when we catch the guest who is too polite to flag the problem.

If something is wrong, fix it on the spot. Never argue. Get a manager involved if it is going to take longer than a minute or if a comp is needed. Use the LEAST method, see section fourteen.

10. Replacement food, the fast offer

If a guest is not eating or looks unhappy with the food, we replace it. No questions, no debate, no embarrassment. Be the one to bring it up before they have to. Watch for: a barely touched plate after five minutes, a sour expression after the first bite, a guest pushing food around without eating it.

Replacement scripts

Hey, is it too spicy? No worries, I will bring you something else. I noticed you are not eating, what is going on, can I get you something different? If you do not like it, I will swap it out, just tell me what sounds better. This one is on us, what would you like instead?

11. Handheld add-on at the table

Once a guest sits, they should never have to come back to the counter to add to their order. Walk every table around the four to six minute mark with a handheld POS in hand. Ask, anything else I can add for you, a naan, another lassi, a samosa? If yes, ring it in on the handheld and the kitchen has it instantly. This is the move that turns one transaction into two.

12. Floor cadence and bussing

Bussing is the heart of the expediter shift. Water is self-serve, so the time you would have spent on water service goes straight into bussing the room. The dining room must look clean at every glance. The cadence:

  • Every five to seven minutes, walk every table. Pre-bus empty plates, used napkins, empty cups. Do not wait to be asked.
  • The moment a guest stands or signals they are leaving, bus that table. Do not let it sit for even thirty seconds with dirty plates.
  • Every ten minutes, walk every table consuming alcohol. Offer a refill on the beer, wine, or cocktail.
  • Combine the bussing pass with the food check whenever possible. One trip, two jobs.
  • Make sure the water station is always stocked: cups, ice, lemons, clean. If you walk past it and it is short on anything, fix it before your next step. A guest hitting an empty water station is on us.

13. Pre-bus and bussing standards

The moment a plate is empty or a guest stops eating, ask, may I take this for you? Pre-busing keeps tables clean, keeps the room looking sharp, and signals you are paying attention.

The 60 second rule

Bus the table within 60 seconds of a guest leaving. We are a volume business. Are we Pakwan or Shalimar where plates with bones lie around? Or are we the hottest Indian fast casual brand in the world? We are the second one. Bus like it.

The buss cart
  • Buss cart is set up and ready before every shift. Required items: 5 black buss tubs, 1 instant sanitizer spray, 2 rags.
  • Bus in a pattern: start inside, work your way out. Never bus one table at a time when multiple are open.
  • Sweep the floor and wipe the chairs after every guest leaves. The next guest sees a fresh table.
  • Be careful: do not break dishes. Bus quickly but efficiently.
  • Bar glasses always go back to the bar, never to the dish pit.
  • Chairs never go on the table during service. Ever.

14. Adding on after seating

Once a guest sits, the only thing they get up for is water. If they want more food, another beer, another lassi, they flag us down, we ring it in on the handheld, we deliver it. They do not get back in line. This is one of the things that separates us from quick service. Communicate this to every guest at the handoff.

15. 1PD vs 3PD, and how 3PD works

Every order is either first party (1PD) or third party (3PD). The food is identical. The ticket flow, the packing and the handoff are completely different. Mixing them up is the number one source of errors, refunds and one-star reviews.

Who ordered1PD: the guest walked in or called us directly. 3PD: the guest ordered through DoorDash, Uber Eats or Grubhub.
Ticket source1PD: the Toast register at the counter. 3PD: the separate 3PD tablet or KDS, its own queue, watch it.
Who gets the food1PD: the guest, they are here. 3PD: a delivery driver picking up for someone else.
How the food leaves1PD: handed to the guest or walked to the table. 3PD: bagged, sealed, labeled, placed on the handoff shelf.
How errors get handled1PD: by you, face to face, right now. 3PD: refund requests, one-star reviews and platform chargebacks.
Your job1PD: take the order right and own the food drop. 3PD: read the ticket, verify every item, seal the bag, right driver only.
How a 3PD order works, step by step
  1. A guest places the order through DoorDash, Uber Eats or Grubhub on their phone.
  2. The order prints on the 3PD tablet or KDS, not the main Toast register. Watch both screens every shift, check the tablet every 5 minutes.
  3. The kitchen prepares the food exactly as they would for a dine-in order.
  4. You or the designated to-go person pack the order.
  5. Before sealing: open every container, read the ticket, check protein, sauces, sides and chutneys. No exceptions.
  6. When you take the order from the kitchen, mark it fulfilled in the KDS. Keep cold condiments inside the box, close each box, write the item name clearly on the lid, and only tick the ticket ready after double-checking every item.
  7. Seal the bag. Write the guest's first name clearly on the outside. Staple the receipt to the bag. Sealed drinks go inside the bag. For drinks handed over separately, chai or fountain soda, write the drink name on the cup or bag.
  8. Place the sealed bag on the designated handoff shelf or pickup window.
  9. When the driver arrives, confirm the order name out loud before handing anything over.
NEVER

Never combine a 3PD order with a 1PD table number. Never hand a bag to a driver without confirming the name. Never miss the 3PD tablet because you were heads-down on the register.

16. To-go and third party station

To-go is its own job. A designated to-go person works the station at SJ, SM, and PA. At other locations, the expediter doubles. Either way, the bagging spec is the same.

KDS and order flow
  • Read the KDS screen. Know how to bump (close), recall, and identify priority orders.
  • Open every box before sealing. Check protein, check sauces, check chutneys, check sides. No exceptions.
  • Confirm any sauces that ride along: maggi hot and sweet ketchup, chutneys, tikka dip for ravioli.
Bagging a to-go order
  • Staple the receipt to the outside of the bag.
  • Write the guest's first name clearly on the bag. Use the location indicated by your trainer.
  • Use bag sealers when packing hot or saucy items, or when the order goes out for delivery.
  • Know how many items per bag at your store: do not overload, do not underuse. Heavy items on the bottom, naan and dry items on top.
  • Standard count: include 2 napkins per item, sporks per dish that needs one, knives only when ordered.
  • Use the right paper goods: kathi wraps for kathi rolls, straws and lids for cold drinks, leak-proof containers for any sauce-heavy dish.
  • Place the finished bag where designated (handoff shelf, pickup window). Match it to the order ticket.
Right bag, right items
  • Hot items: insulated bag or sealed paper bag. Heavy items at the bottom.
  • Cold items: separate bag or compartment. Lassi and bottles wrapped if needed to prevent leaks.
  • Burritos and bowls: foil-wrap burritos, lid-secure bowls. Tape if going long distance.
  • If a 75 percent leak rate is happening, that is on us. Test seals before they leave the building.

17. Expo final check, seven-point

Before a single dish or bag leaves the expo window, the expediter walks the seven-point check. No skipping. No I-am-sure-it-is-right. The check is what stops a wrong order from becoming a complaint.

The seven-point expo check
  • Right entree on the right ticket.
  • Right protein. Chicken, paneer, lamb, vegan, confirmed.
  • Right modifiers. Spice level, no onions, extra rice, all reflected on the plate.
  • All sauces and chutneys present. Tikka dip for ravioli, maggi for fries, raita with biryani, sago papad on the bowl.
  • All sides and add-ons present. Naan, samosa, drink, dessert, all accounted for.
  • Allergy flag handled. If the ticket is flagged, the kitchen confirmed verbally, the dish was prepped on a clean station.
  • Guest name and table number visible on the bag or platter. The runner should not have to guess.

18. What great runners do

What a great runner does
  • Locates the table confidently before walking out, never wanders.
  • Names the dish and the protein at the drop: chicken tikka masala here, paneer kadhai for you.
  • Eye contact, half-second smile, careful, hot plate.
  • Pre-buses the table on the way back: empty plate, empty glass, untouched bread basket gone.
  • Notices the table is low on water before the guest does.
  • Uses guest names when visible on the receipt: enjoy, Mr. Patel.
What a weak runner does
  • Walks out with a plate, asks the room: who had the burrito?
  • Sets the food down without saying the dish name.
  • Does not make eye contact, does not smile, drops and runs.
  • Walks past empty plates and glasses without picking them up.
  • Hands the wrong dish to the wrong table because they did not check the ticket at expo.

19. Final touch and goodbye

Walk every table one last time. Say something. Thank them. Invite them back. If they had the deconstructed samosa, mention AK eats his desi hot. If they had a kathi roll, mention Rana orders aloo gobi no egg. People remember stories. Make them part of one.

Practice for this section
  • Drill: Rewrite the kitchen call
  • Drill: Pack the to-go bag
  • Drill: Kitchen phrase meanings
  • Quiz: Section 9: Expediter and Food Runner check
21 min

Section 10: Housekeeping You Live By

Conduct on the floor.

Cover this once

Dress code, meal rules, phone rules, body language, behaviors that get you sent home.

1. Housekeeping You Live By

10. Hospitality Standards You Live By

2. Eye contact rules

  • Greet with eye contact, every time.
  • Take the order with eye contact, not eyes on the screen.
  • Drop the food with eye contact, not eyes on the plate.
  • Say goodbye with eye contact, not over the shoulder.
  • If a guest catches your eye from a table, walk over, do not nod and keep going.

These are the five non-negotiable eye contact moments. We call them the Five Handoffs. See Section 10A for the full standard.

3. Smile rules

Smile with your teeth. The mouth-only smile reads as fake on camera and in person. Practice in a mirror. The greeting and the goodbye are the two non-negotiable smiles. Both are how the guest decides if they are coming back.

4. Body posture and presence

  • Stand up straight. No leaning on the counter.
  • Hands out of pockets, off the counter, no fidgeting.
  • Never sit at a guest's table, even if you know them.
  • Excuse yourself when you cross in front of a guest or reach over them.
  • Walk with purpose. We are a volume business. Speed reads as competence.

5. Move with purpose

  • We walk fast, never run.
  • We communicate loud enough for the team to hear, calm enough not to spook guests.
  • We stay aware. Eyes up, scanning the room, the line, the door, the expo window.
  • We do not lean. We do not disappear. We do not watch others work.
  • If you have time to stand, you have time to clean. If you have time to clean, you have time to greet.
  • Urgency creates energy. Energy creates sales. Sales create the team's tip pool.

6. Phone usage

Zero phone rule

Phone usage is not allowed during shift, period. Not on the floor, not at the counter, not at the wait ledge, not in the dish pit, not in the back office, not in the bathroom.

On the clock, no phone on your person. The moment you clock in, your phone goes in the storage box, off. Not in your apron, not in your back pocket, not on a shelf you can sneak to. The box, off.

Absolutely no phones on shift. A phone visible on your person during a shift, even once, is grounds for termination. No second warning. No I-was-just-checking-the-time. We have clocks for that.

Emergencies happen. If you are expecting a real emergency call, tell the manager at clock-in, the manager will hold your phone and check it for you. The exception is rare; the rule is the rule.

7. Uniform and grooming, every shift

FOH dress code

CUN shirt to size. Nothing on top of the shirt (no jackets, hoodies, sweatshirts on the floor). Wear a CUN pin. Apron required, clean, tied. Non-slip shoes only. Hat is OK. If you wear a hat, see the rule below.

BOH dress code

CUN shirt and a hat. No exceptions. BOH does not work without both. Apron and non-slip shoes.

Anyone who touches food

If you touch food, wear a hair net. If you wear a hat, that is your cover. Either way, hair is contained.

8. Hat and pin content

We want individuality to shine. Wear 1 to 2 CUN-branded marks (a hat, a pin) and let the rest reflect who you are. The rules on what goes on your hat or pins:

  • Local pride is good: your city, your team, your neighborhood, your country.
  • Personality is good: your hobby, your favorite band, your dog, your kid's name.
  • Nothing controversial. Nothing political. Nothing offensive. If you have to ask whether it is OK, it is not.

9. Drinks and meals on shift

Never, in front of a guest

Never, ever chew gum on shift. Not at the counter, not on the floor, not in the dining room, not in the back. No exceptions. No eating in front of guests, ever. If you are eating your shift meal, eat in the back, not at the counter, not at a table in the dining room. No sipping a drink in front of a guest. Drink it on break in the back.

Staff drink policy

No can drinks, no custom drinks, no bottled drinks for anyone on shift, including corporate, managers, and friends. If a comp drink is being given out, it must be rung into Toast and discounted, not just grabbed. Fountain drinks: 1 per shift, max. Drink it on break, never in front of a guest. No keeping a cup around to sip from while you work.

Shift meal policy

You get 1 shift meal. You cannot ring it in for yourself. You cannot modify it. A coworker or manager rings it in, kitchen makes it like any other ticket. Never walk into the kitchen and make your own food. The meal must always be rung in.

10. How to talk on the floor

DoDon't
  • Use the guest's name when you have it.
  • Say my pleasure when a guest thanks you. Always.
  • Smile while you talk.
  • Match the guest's energy. Quiet for quiet, fun for fun.
  • Say my pleasure or you are welcome.
  • Apologize for waits with a real reason.
  • Direct guests with confidence: water is over there, drinks are in the fridge.
  • If a guest says thanks, look them in the eye and say my pleasure.
  • Use phrases that show you care: I will take care of it, I have got you, on it.
  • Say no problem, no worries, all good, you got it, sure, yep.
  • Talk to coworkers while a guest is at the counter.
  • Argue with a guest about what they ordered.
  • Use slang or jargon the guest does not know.
  • Make excuses for a mistake.
  • Disappear without acknowledging a waiting guest.
  • Roll your eyes, sigh, or look annoyed in front of a guest.
  • Say I just work here or that is not my section.
  • Look at your phone or screen while a guest is talking to you.

11. What kills the energy

These behaviors do not get you sent home. They kill the shift. The dismissal-grade list is below this one (those get you sent home). The list here is the death-of-momentum list, the things that make a shift drag, kill the line speed, and turn a great team into a slow one. Trainers and shift leads coach these in the moment, every time.

Death-of-momentum behaviors
  • Leaning on the counter, the wall, the POS, anything.
  • Slow walking when you should be moving with purpose.
  • Huddling at the POS or the expo window with two or more coworkers chatting.
  • Whispering or having a side conversation in front of guests.
  • Dead eyes. Staring at the screen, the floor, or the middle distance instead of scanning the room.
  • Hiding in the back of house when the floor is moving.
  • Silent line. Cashiers ringing without warmth, runners dropping without naming, no team-to-team callouts.
  • Walking back from a table empty-handed when there was a plate to bus, a glass to clear, or a chair to square.
  • Ignoring a guest who walked in because you are mid-order. The acknowledgment is half a second.
  • Letting a stocked station run dry when you walked past it three times.
  • Standing at the POS when there is no guest there. The POS is for ringing, not for hanging out.

Energy is contagious in both directions. The team member who drags pulls the room down. The team member who moves with purpose pulls the room up. Be the second one.

12. Behaviors that get you sent home

This is the master list. It applies to every role on shift, FOH and BOH. If a manager sees any of these, the shift ends and a write-up follows. There is no warning for repeat occurrences after the first.

The non-negotiables
  • Phone visible or in hand on the floor.
  • Chewing gum, ever.
  • Eating, drinking, or sipping a drink in front of a guest.
  • Out of dress code: torn or stained shirt, dirty apron, no hat in BOH, open-toe or non-slip-failed shoes, no hair containment when handling food.
  • Smoking on shift, including vapes and chew. Smoke on your own time.
  • Texting or talking with coworkers while a guest is at the counter.
  • Making a guest wait more than 30 seconds without acknowledgment.
  • Telling a guest no, we cannot do that, instead of finding a yes or asking a manager.
  • Using your own POS login or a manager's PIN. Always CUN Cashier, PIN 1111.
  • Walking into the kitchen and making your own food. The shift meal must be rung in.
  • Pouring or grabbing a comp drink that is not rung into Toast.
  • Saying any banned phrase to a guest: customer, no problem, no worries, that is just how it is, I just work here, that is not my section.
  • Anything controversial, political, or offensive on a hat or pin. If you have to ask, no.

Section 18 covers food safety dismissals (handwashing failures, cross contamination, dropping food and serving it, working in the danger zone). Read both.

Practice for this section
  • Quiz: Section 10: Housekeeping You Live By check
20 min

Section 11: Selling Without Selling (APC)

Recommend, do not push.

Give yourself a raise

Tips run 5 to 10 percent of sales. APC is the single biggest lever a cashier controls.

1. 11. Selling Without Selling (the APC Playbook)

11. Selling Without Selling (the APC Playbook)

2. Recommend, do not sell

Recommend, do not sell. Suggest, do not push. Every cashier earns themselves a raise on every shift through the right add-on at the right moment.

3. Why this matters, the math

WHY THIS MATTERS, THE MATH

Average ticket size (we call it APC, average price per check) is the single biggest lever a cashier controls. Every dollar added to the average ticket compounds. If you add one $4 item to half your orders during a 4-hour rush, you just added several hundred dollars to the day, and the guest left with a more complete meal. Tips run roughly 5 to 10 percent of total sales at most CUN locations. Bigger check, bigger tip. You give yourself a raise.

4. The art, in one line

THE ART, IN ONE LINE

People do not buy because we sell. People buy because they trust us. Trust is built by knowing what you are talking about, asking the right question, and recommending what fits. Read the order. Read the guest. Match the suggestion to both. The suggestion that fits never feels like a sell.

5. The APC standard at every register

THE APC STANDARD AT EVERY REGISTER

THE APC STANDARD

Every order gets at least one add-on attempt. No exceptions, even on a single-burrito order. The add-on is specific to the dish, not generic. Anything else is the laziest sell in restaurants. The pitch is one sentence, with a story or a stat, not a question with a yes or no answer. If the guest declines, accept it instantly and move on. No second pitch, no awkwardness. Track your APC, your attachment percentages on naan, drinks, and dessert. The trainer will share the targets at your store.

WHAT GREAT ADD-ON LANGUAGE LOOKS LIKE

GREAT VS WEAK ADD-ON LANGUAGE

Weak: Anything to drink? (Closed question. Easy no.) Great: Mango lassi or a chai with that? Lassi cools the heat, chai is the way Indians close a meal. Weak: Want naan? (Generic.) Great: Garlic naan with the bowl or kabab is probably our most-ordered combo, people use it to scoop the sauce. Weak: Anything else? Great: A mini samosa on the side, biggest filling per dollar, perfect with any bowl, burrito, or thali. Weak: We have desserts. Great: Want me to throw in a gulab jamun for later? Two warm, syrup-soaked donuts is the way India ends a meal.

6. The four attachment categories

THE FOUR ATTACHMENT CATEGORIES

Every cashier knows these four, cold. Each has its own scripted opener, its own attach rate target, and its own logic for when it fits.

1. Naan attachment (target on bowls and kababs)
  • Trigger: any bowl, any thali, any kabab order. Naan is what India uses to scoop the sauce.
  • The pitch: garlic naan is the most-ordered combo with bowls because it is the perfect scoop.
  • The variants: butter naan with butter chicken, sesame onion with kadhai, garlic cheese for groups, peri peri for heat seekers, burnt chili garlic for the desi hot crowd.
  • Do not: pitch naan on a burrito. The burrito IS the wrap, you cannot dip naan into a burrito. Steer to a samosa or fries instead.
2. Drink attachment (target on every order)
  • Trigger: every guest, every time. The line is, mango lassi or a chai with that?
  • Spicy main goes with mango lassi to cool the heat. Tell them: lassi is the original spice cooler, three thousand years before milk.
  • Spicy main, dairy-averse, goes with the spicy guava lemonade. Tell them: it leans into the heat instead of fighting it.
  • Mexican Coke for the cane sugar story. Indian sodas (Thums Up, Limca) for the how-Indian-kids-grow-up story.
  • End-of-meal: chai and Parle-G. Tell them, this is how Indians close a meal.
3. Dessert attachment (target on every full-meal order)
  • Trigger: any guest who ordered a full bowl, burrito, or thali. Skip on a single-samosa order.
  • Gulab jamun: warm, syrup-soaked donuts, two per order, the most-ordered Indian dessert in America.
  • Kheer (where offered): Indian rice pudding, cardamom, slivered almonds, like rice pudding's cooler cousin.
  • Mango lassi as a dessert pivot if they declined a sweet.
4. Side and add-on attachment (mini sells, the small wins)
  • Mini samosa side: biggest filling per dollar, perfect bite alongside any burrito, bowl, or thali. Pitch it on every order that does not already have one.
  • Sub sweet potato fries on the sexy fries: no upcharge, big upgrade. Tell them: same price, sweeter cut, holds the sauce better.
  • Guac on a burrito or bowl: next-level goodness. Tell them: a scoop of guac on top changes the whole bite, it adds creaminess that pairs with literally every sauce we make.
  • Double protein on a kathi roll or burrito: easy yes, big check lift.
  • Cauliflower rice on a burrito or bowl, sub or add: shows you listened to the keto, the gluten-free, or the just-watching-carbs guest.
  • GF tortilla on a burrito for a gluten-sensitive guest: small upcharge, communicates we noticed.

7. Specific upsell logic by order shape

SPECIFIC UPSELL LOGIC BY ORDER SHAPE

Bowl or thali orderedNaan upsell, then drink, then dessert. Pick the naan based on the dish: butter naan with butter chicken, sesame onion with kadhai, garlic cheese for the table, peri peri for heat seekers.
Burrito orderedSamosa or sweet potato fries upsell, then drink, then dessert. Mini samosas are the highest filling per dollar add-on we make. Do NOT pitch naan on a burrito.
Two or more guestsSharable starter first. Punjabi samosay (the largest in the country, lead with that line), bhel puri, sexy fries, or holy moly fried ravioli.
Kid at the tableMini tiffin and a mango lassi. Always. See Section 15.
Spicy mainMango lassi to cool the heat. If they passed on the lassi, spicy guava lemonade leans into it. Both work.
First-timerPani puri or bhel puri as a starter. Best entry point to the menu, low cost, high impression. Tell them, this is how Indian street food works.
Vegan or vegetarianHella Vegan, aloo gobi tacos, decon samosa with vegan protein, mini samosa, punjabi samosay, pani puri, bhel puri.
Big group (4+)Build-your-own combo: a few thalis to share, two big naans for the table, sexy fries, samosas. Then a chai-and-parle-G round to close.
Catering signalOffice, school, sports team, event. Plant the seed: hey, we cater large office lunches all the time, want me to drop a card so your team has it?

8. The dessert and chai close

THE DESSERT AND CHAI CLOSE

End every meal with a chai close. Even when guests are full, they appreciate being asked. The Indian way to end a meal is with chai and Parle-G. Tell them this. Tell them how the biscuit dunks. They almost always say yes once they hear the story.

THE CHAI CLOSE SCRIPT

Can I bring you a chai and Parle-G to close it out? It is the way Indians take their tea, and the biscuit is the most-sold biscuit in the world by volume.

9. Catering seed planting

CATERING SEED PLANTING

Catering is one of our biggest growth levers and most cashiers never plant a single seed. Listen for the cues. Office shirts, lanyards, school logos, sports team gear, event chatter. Plant a seed, hand them the card, log the lead with the manager.

THE CATERING SEED SCRIPT

Hey, looks like you might be in the area for work. We do large office lunches all the time, want me to drop a card so your team has it? We do large office lunches all the time, just so you know. Drop me an email and I will get you a quote. If your kid's school ever does a fundraiser or team dinner, we cater those too. The website is the fastest way: curryupnow.com slash catering. If they say yes, get the company name, contact name, email, and pass it to the manager same day.

10. What weak APC looks like, behaviors to kill

WHAT WEAK APC LOOKS LIKE, BEHAVIORS TO KILL

WHAT BAD APC LOOKS LIKE

The dead anything else? at the end of the order. No specifics, no story, no pitch. Skipping the add-on attempt entirely on quiet orders. Reading the menu out loud as a sell. Guests can read. Pitching the same thing to every guest regardless of what they ordered. Naan on a burrito is the giveaway. Pushing twice after a no. Once is a recommendation, twice is a sell. We recommend, we do not sell. Apologizing for the add-on attempt: sorry to ask, but. No. Recommendations are part of the job. They show care.

Practice for this section
  • Drill: Match the order to the upsell
  • Quiz: Section 11: Selling Without Selling (APC) check
15 min

Section 12: Phone Etiquette

Three rings, your name, the close.

Treat the voice like a guest

Everyone answers. Open with your name and location, close with the app.

1. 12. Phone Etiquette

12. Phone Etiquette

2. Three rings or less

Three rings or less. The voice on the other end is a guest, treat them like one.

3. The opening

THE OPENING

PHONE GREETING

Thank you for calling Curry Up Now [Location], this is [Name], how can I help you? Smile when you say it. The smile carries through the line. Pick up within 3 rings. Always.

4. Holds

HOLDS

  • Always ask before placing on hold: do you mind if I put you on hold for a moment? Wait for the answer.
  • Do not leave anyone on hold longer than 60 seconds. If it is going to be longer, take their number, call them back.
  • Come back to the line: thank you for holding, what can I do for you?

5. Close with app and website

PITCH THE APP AND THE WEBSITE

Many phone callers are placing a pickup or delivery order. We make a higher margin when they order through our website (curryupnow.com) or our app (Curry Up Now on iOS and Android), because we do not pay a third-party platform a 30 percent fee. Pitch the website or app on every phone order.

THE PITCH SCRIPT

Heads up, you can also order through our website at curryupnow.com or our app, Curry Up Now in the App Store or Google Play, that way you earn loyalty points for every dollar you spend, and we save the third-party fees. Either way, I am happy to take your order over the phone if you prefer.

6. Catering inquiries

CATERING INQUIRIES

When a caller mentions catering, do not try to close it yourself. Pricing, minimums and logistics run through the manager. Your job is to capture the lead warmly and hand it off before your next task.

1. Acknowledge warmlyAbsolutely, we do full catering. I want to make sure we get you the right information.
2. Collect the leadName, phone, email, event date, time, approximate head count, location, dietary needs, drop-off or full service.
3. Set the expectationOur manager will reach out to you today with everything you need.
4. Pass to the manager immediatelyWalk it to the manager before your next task. Do not leave it for later.
5. If the manager is unavailableI want to make sure you speak with the right person, can I get a good time to call you back today?
CATERING SCRIPT

Yes, we cater. I can take down the basics and have our catering team follow up with a quote in 1 to 2 hours, or you can submit the request directly at curryupnow.com slash catering, which is the fastest path. What is the date, the head count, and the location? Always get: name, phone, email, date, time, head count, location, dietary needs, drop-off or full-service. Then route the inquiry to the catering manager via the form or directly.

7. Common phone questions

COMMON PHONE QUESTIONS AND ANSWERS

What is your busiest time?Lunch noon to one and dinner six to seven. Slowest two-thirty to four if you want to skip the rush.
Do you deliver?Yes, we deliver. The fastest and best way is through our own app or website (curryupnow.com): you earn loyalty points, you save us the third-party commission, and you support the team direct. We are also on DoorDash, Uber Eats, and Grubhub if that is easier for you. Always pitch direct first.
Are you halal?Yes, all our chicken, lamb, and goat are halal certified across all locations.
Do you have vegan options?Yes, we have a Hella Vegan burrito and bowl, vegan tacos, vegan kathi rolls, and most of our menu can be made vegan. We do vegan well.
Do you have gluten free?Yes, all our bowls are gluten free by default, and we have a gluten free tortilla available as an add-on. Performance bowls are gluten free.
Are you spicy?We are spice forward, not chili forward. Default is medium. We can make food spicier on request, we cannot make it milder.
Do you take reservations?We are first come first served at the counter. Catering and private events have a separate process, see the website.
Are you hiring?Yes, please come in and talk to a manager, or apply at curryupnow.com slash careers.

8. Phone do and don't

PHONE DOS AND DON'TS

DoDon't
  • Smile when you say hello.
  • Use the guest's name once you have it.
  • Repeat back the order before payment.
  • Read out the total and the pickup time.
  • Thank them by name at the end.
  • Eat or chew while on a call.
  • Have side conversations the caller can hear.
  • Put the phone down on a hard counter, the caller hears it.
  • Hang up before they do.
  • Let it ring more than three times before pickup.
Practice for this section
  • Quiz: Section 12: Phone Etiquette check
17 min

Section 13: Knowing Your Guest

Read the room.

Serve them how they want to be served

First-timer, regular, quiet, preoccupied, angry, big group, to-go, kid.

1. 13. Knowing Your Guest

13. Knowing Your Guest

2. Read the guest

Same script, different delivery. Read the room.

3. The first-timer

THE FIRST-TIMER

First-timers are nervous. They cannot pronounce most of the menu, they have heard Indian food is spicy, and they are scared of looking dumb at the counter. Your job is to take that fear off the table in 4 seconds.

THE FIRST-TIMER HOOK

When they say, I have never had Indian food before, you say: When was the last time you did something for the first time? Today. Let's go. Smile, eye contact, real warmth. You're good. I got you. Then the comfort line: no stress at all, think of it like Indian comfort food, the heat is in your hands, the menu is built for first-timers, and I have the easy entries memorized. That sequence breaks tension, lowers intimidation, builds confidence, and makes them remember us. Use it. Mean it.

  • Hand them a paper menu. Walk them through it. Do not dump the whole menu on them, simplify to the easy entry: a bowl or a burrito with butter chicken or tikka masala, plus a side of garlic naan.
  • Ask, are you allergic to anything? Get this answered before recommendations.
  • Recommend a personal pick. Lead with a story (founder pick, AK eats this, this dish is on the SF 7x7 list).
  • Confirm spice level honestly. Be cautious with desi hot for first-timers.
  • Tell them the steps: order at counter, sit, water and drinks self-serve, food comes to you.
  • Goal of every first-timer interaction: they leave saying that was way easier and way cooler than I expected.

4. The regular

THE REGULAR

  • Use their name. Ask, the usual? They love being seen.
  • Ask about something specific (their dog, their kids, the trip they mentioned). Most managers should know the top 5 to 10 regulars by name and order. The longer-tenured the manager, the longer the list.
  • Do not over-talk. Regulars know us already, they want speed and recognition, not a sales pitch.

5. The quiet guest

THE QUIET GUEST

  • Give them space. Do not over-narrate.
  • Speak softly. Match their energy.
  • Recommend simply. One line, not three.

6. The preoccupied guest

THE GUEST IN A HURRY

  • Acknowledge it: I will get you out fast.
  • Skip the upsell. Recommend the fastest-out item (a bowl or burrito over a thali).
  • Process payment quickly. Tell them the food will be at their table in under 8 minutes.
  • Walk the food yourself if you can.

7. The angry guest

THE ANGRY OR UPSET GUEST

  • Walk through LEAST. Listen, Empathize, Apologize, Solve, Thank. See section fourteen.
  • Do not argue. Do not interrupt. Get a manager involved if needed.

8. The big group

THE BIG GROUP

  • We do not add automatic gratuity on parties of any size. Tip stays at the guest's discretion. If they ask, that is the answer.
  • Ask how they want to split the check before ordering. Save the headache later.
  • Recommend shareable items: thalis, sexy fries, samosas, naan, sizzlin' kabab.
  • If they are taking longer to decide, offer to bring water to the table while they decide.

9. The to-go and delivery guest

THE TO-GO GUEST

  • Pitch the app and website (see Section 12).
  • Ring it in correctly: first name, OS for last, phone number.
  • Quote a real wait time. If you say 10 minutes, mean 10. Do not under-quote.
  • Walk the bag to the door if you have time.
Practice for this section
  • Quiz: Section 13: Knowing Your Guest check
13 min

Section 14: Guest Recovery (LEAST)

Listen, Empathize, Apologize, Solve, Thank.

How we fix things is what guests remember

When something goes wrong, the recovery is the brand.

1. 14. Guest Recovery, the LEAST Method

14. Guest Recovery, the LEAST Method

2. LEAST: Listen. Empathize. Apologize. Solve. Thank.

Listen, all the way through

Do not start solving while they are still talking. People want to be heard before they want to be fixed. Lock eyes. Stop moving. Nod. Let them finish even if you already know the answer.

Empathize, then apologize

These are different. Empathy is showing you understand the feeling. Apology is taking ownership of the result. Use both.

PHRASES THAT WORK

I can see why that is frustrating, I am sorry that happened. That is not the experience we want you to have, I am so sorry. Thank you for telling me, this should not have happened, I am going to make it right. I would feel the same way, I am sorry, here is what I am going to do.

Solve, fast and visibly

  • Replace the dish, no debate. Walk the new plate yourself.
  • Comp the dish if a replacement does not fix it. Manager approves. Toast logs the comp.
  • Offer something on the house: a chai, a lassi, a samosa, a free piece of naan.
  • If the issue is bigger than a dish (long wait, missed item, allergic concern), get a manager. Do not let it linger.

Thank, sincerely

End every recovery with a real thank you. The guest who complained and got handled well becomes a more loyal regular than the guest who never had an issue. Treat them like a gift. Most people who have a bad experience never tell us, they just leave and never come back. The one who told you gave you a chance. Thank them.

3. When to escalate

  • Anything related to allergies, illness, or food safety: get a manager immediately. No exceptions.
  • Anything that involves a comp or a refund of more than one item: get a manager.
  • Any guest asking for the manager: get them, do not try to handle it yourself.
  • Aggressive or threatening behavior: tell a manager immediately. Do not engage.

4. Things you do not say

  • That is just how we make it.
  • Sorry, that is not my section / I just work here.
  • Are you sure? You ordered it that way.
  • It happens / shrug it off.
  • Calm down.
  • My manager said we can't.
Practice for this section
  • Drill: Recovery scenarios
  • Quiz: Section 14: Guest Recovery (LEAST) check
11 min

Section 15: Kid Kindness

Happy kids, happy parents.

Parents notice everything

Bring extras, hot food in front of the parent, suggest mango lassi.

1. 15. Kid Kindness

15. Kid Kindness

2. Happy kids, happy parents

Kids decide where families eat. Treat them like guests.

3. The basics

  • Eye contact with the kid first, before the parent. Three seconds of attention works wonders.
  • Talk to the kid. Ask their name. Use it later.
  • Hand them a kid menu, a coloring page, or a sticker if your store has them.
  • Bring water in a kid-safe cup.
  • If you have time, walk the family to their table.

4. Kid menu (mini tiffin)

This is our kid plate. Mini portions, kid-friendly. Recommend a paneer or chicken option, plain rice, a small naan, mango lassi. No spice.

5. The mango lassi rule

Always offer a mango lassi to a kid at the table. Almost every kid says yes, parents almost always approve. It is sweet, cold, and makes the kid happy. Happy kid, happy table, happy meal.

Practice for this section
  • Quiz: Section 15: Kid Kindness check
10 min

Section 16: Drinks

The easiest dollar at the counter.

Suggest a drink, every order

Chai, Mango Lassi, Spicy Guava Lemonade, sodas including Mexican Coke.

1. Drinks, the easiest dollar

Beverages live on the menu in section five. Refer there for descriptions, allergens, and sell lines for our mango lassi, chai and Parle-G, mandarin cardamom fresca, strawberry dragonfruit cooler, farmer’s punch, spicy guava lemonade, sweet iced tea, and organic fountain soda. This section is here as a placeholder so the section list stays complete.

2. What we carry

Beverages live on the menu in section five. Refer there for descriptions, allergens, and sell lines for our mango lassi, chai and Parle-G, mandarin cardamom fresca, strawberry dragonfruit cooler, farmer’s punch, spicy guava lemonade, sweet iced tea, and organic fountain soda.

3. Storage and station

Beverages live on the menu in section five. Refer there for descriptions, allergens, and sell lines for our mango lassi, chai and Parle-G, mandarin cardamom fresca, strawberry dragonfruit cooler, farmer’s punch, spicy guava lemonade, sweet iced tea, and organic fountain soda.

4. On alcohol

ALCOHOL DISCLAIMER

Most of our locations do not currently serve alcohol. At locations that do, you will receive separate beer, wine, and cocktail training, including state-required alcohol service certification (TIPS, Servsafe Alcohol, or RBS depending on the state). Until you are certified at an alcohol-serving location, do not pour, recommend, or ring in any alcoholic beverage.

Practice for this section
  • Quiz: Section 16: Drinks check
11 min

Section 17: Difficult Situations

When LEAST is not enough.

Get a manager when in doubt

Harder cases: upset guests, missed pickups, delivery driver disputes.

1. 17. Difficult Situations

17. Difficult Situations

2. When LEAST is not enough

  • LEAST. Listen, empathize, apologize, solve, thank.
  • Replace the dish, no debate. Walk the new plate yourself.
  • Get a manager involved if it is going to take longer than a minute, or if a comp is needed.

3. Upset, food is fine

  • Look up the order on Toast. Confirm the order was rung in and bagged.
  • Check the handoff shelf. Check the to-go station.
  • If the order is missing, remake it on the fly. Comp any wait time. Apologize sincerely.
  • If the driver claims an item is missing on a delivery, log it, refund through the platform per protocol, do not argue with the driver.

4. Forgot to pick up an order

If the drawer is short or over at any point, tell a manager immediately. Do not try to balance it yourself. Do not move money between drawers without manager sign-off.

5. Delivery driver claims wrong order

  • Stay calm. Do not match the energy.
  • Get a manager. Do not engage alone.
  • If anyone feels physically threatened, the manager calls 911. Document time, what was said, who was involved.
  • Document immediately after the incident. Memory fades.
Practice for this section
  • Quiz: Section 17: Difficult Situations check
12 min

Section 18: Food Safety

Hand washing, danger zone, cross contamination.

The non-negotiables

20 seconds at the sink. 41 to 140 is the danger zone. Wash on arrival, after breaks, after raw food.

1. 18. Food Safety

18. Food Safety

2. Hand washing

  • Wash hands when you enter the floor, after every break, after handling cash, after using the restroom, after touching your face, after sneezing or coughing, every 30 to 60 minutes during a busy shift.
  • Soap, hot water, 20 seconds. Sing happy birthday twice, or sing the alphabet. Either gets you to 20 seconds. Dry with a clean paper towel.
  • Use a paper towel to turn off the faucet and open the bathroom door.

3. Cross contamination

  • Never touch ready-to-eat food with the same gloves that handled raw meat. Change gloves.
  • Use the right cutting board: meat board for meat, veg board for veg. Color coded.
  • If a glove rips, throw it out, wash hands, put on a new pair.
  • If you drop anything (food, utensil, container), throw it out and grab a new one. Never serve dropped food.

4. Temperature danger zone

DANGER ZONE: 41 TO 135 DEGREES FAHRENHEIT

Food cannot sit between 41 and 135 degrees for longer than 4 hours. That is when bacteria multiply fast. Cold food is held at or below 41 degrees. Hot food is held at or above 135 degrees. The window between is the danger zone. If you are unsure if a food has been at temperature, ask the manager. Toss it if uncertain.

5. Sanitizer buckets and sanitation standards

CLEAN IS NOT THE SAME AS SANITARY

Clean means visually free of dirt. Sanitary means free of pathogens. A surface can look clean and still make a guest sick. We do both, every shift.

Sanitizer buckets
  • Fresh bucket every 2 hours. No exceptions, even on a slow shift.
  • 200 PPM chlorine. Test it with the PPM strips kept at the station.
  • One rag lives in the bucket. Wipe all food-contact surfaces between uses.
  • Refill all sanitizer buckets, front and back stations, as part of opening.
  • Dump all sanitizer water at close. Never leave it overnight.
The rest of the standard
HandwashingBefore food prep, after raw protein, after touching your face or hair, after trash, after the restroom, after handling money. 20 seconds, soap, lather, rinse, dry on a paper towel.
Dining roomTables wiped between every guest. Chairs checked. Floors swept before every rush. High chairs and boosters sanitized after every use.
RestroomsChecked every 30 minutes. Soap, paper towels and TP stocked. Surfaces sanitized. Sign the log at each check.
Kitchen floorsSwept and mopped at station change and at close. No standing water. Mats moved and cleaned under.
ExteriorEntry handles wiped every hour. No debris near the entrance. Parking lot checked at open and close.
ChemicalsAll chemicals labeled and stored separately from food. Never mix chemicals. Gloves and eye protection with degreasers.

6. What you do on the floor

  • Food does not touch the floor. Ever. Use shelving, racks, mats.
  • Walk-in storage: pallets or shelves only. No food on the floor of the walk-in.
  • If a container falls and the seal breaks, toss it.

7. Quick check

  • If you see a coworker eat off a guest plate, tell a manager.
  • If you see ungloved hands touching ready-to-eat food, tell a manager.
  • If you see a thermometer reading in the danger zone, tell the kitchen and a manager.
  • Health inspectors can show up unannounced. Every shift is an inspection-ready shift.
Practice for this section
  • Quiz: Section 18: Food Safety check
10 min

Section 19: Restaurant Standards You Enforce

Looks like it opened months ago.

Months, not years

What every guest sees and what they do not. Both matter.

1. 19. Restaurant Standards You Enforce

19. Restaurant Standards You Enforce

2. Looks like it opened months ago

What every guest should see, what they should never see.

3. What every guest sees

  • A clean, well-lit dining room with no debris on the floor.
  • Stocked water station: cups, ice, lemons, clean tray. If you walk past it short, fix it.
  • Stocked drink station: lids, straws, napkins, condiments.
  • A clean counter, not stacked with mail, papers, or boxes.
  • A staffed front counter: someone visible and ready to greet within 4 seconds.
  • Full menu boards lit, current pricing, no missing or curled letters.
  • Restrooms checked every hour, paper goods stocked, mirrors clean.

4. What every guest does not see

  • A team member on a phone, eating, or chewing gum at the counter.
  • Trash overflowing in the dining room or at the drink station.
  • Dirty tables sitting more than 60 seconds after a guest left.
  • A back of house argument or raised voices.
  • An unlocked back door, a delivery cart in the dining room, supplies stacked in the public area.
  • A POS screen turned toward them with another guest's order on it.

Dining room non-negotiables

A guest judges cleanliness in the first three seconds, before they have tasted anything we make. The dining room is the brand's silent ambassador. The list below is the floor, not the goal.

THE DINING ROOM NON-NEGOTIABLES

No dirty table sits longer than 2 minutes after a guest leaves. If a runner is mid-drop, the next FOH on the floor catches the bus. Chairs squared to the table after every wipe. A pushed-out chair signals an empty table that nobody reset. Sauces and chutneys at the drink station stocked at all times. Empty bottles are a stop-everything moment. Floors swept continuously, not just at close. Crumbs around a table during service are dismissal-grade. We purposely keep the music loud, slight annoyance, but never to a point where conversations are impossible. Music sits on the louder side: it should make a guest lean in slightly to hear their friend across the table, not have to shout. Loud music creates energy, energy creates spend, energy creates memory. Restrooms checked every hour, signed on the clipboard, restocked, smelling clean. The team never huddles at the POS. If three FOH are at the register, two of them belong on the floor. No dead body language: no leaning, no slumping at the expo window, no scrolling through order tickets while standing still. Guests judge cleanliness faster than food. Because they can see cleanliness before they taste anything.

Practice for this section
  • Quiz: Section 19: Restaurant Standards You Enforce check
10 min

Section 20: Opening and Closing

Pre-shift, during, post-shift.

Set the day, then close it

Daily log, water, beverage, restroom, floors, POS, music, specials.

1. 20. Opening and Closing

20. Opening and Closing

2. Pre-shift (opening)

  • Arrive 10 minutes before clock-in. Wash hands, change into clean uniform.
  • Read the shift board: 86 list, special VIPs, large group reservations, anything new.
  • Eat your shift meal before service or save it for break, never on the floor.
  • Check stock at your station: napkins, sporks, sauces, water cups, paper goods. Top up before guests arrive.
  • Walk the dining room. Tables level, chairs in, floor clean, menus stacked. Wipe down anything that needs it.
  • Walk the bathrooms. Stocked, clean, lights on.
  • Walk the entrance. Door clean, mats straight, signage up to date.

3. During service

  • Communicate with the kitchen. If something gets 86'd, all FOH knows in 60 seconds.
  • Bus and pre-bus continuously. The dining room never looks like a recent event happened.
  • Refill supplies before they run out (water, sauces, napkins, sporks).
  • Keep your station clean. Wipe down between every order pulse.
  • Stay sharp on the loyalty pitch and the chai close. Do not get lazy in the rush.

4. Post-shift (closing)

  • Bus every table. Wipe every surface. Sweep, mop where assigned.
  • Reset every table for the next service: chairs in, table number visible, clean.
  • Restock for the next shift: napkins, sporks, sauces, paper goods, drinkware.
  • Take out trash. Break down boxes. Walk the back area for any spillage or debris.
  • Cash out: cashier counts the drawer down, manager confirms. Tips closed out per shift policy.
  • End-of-day Toast report: pull the sales summary, the void log, the comp log. Manager reviews.
  • Lock up: doors, gates, alarm. Walk the perimeter.
  • Clock out, time-stamped, no off-the-clock work.
Practice for this section
  • Quiz: Section 20: Opening and Closing check
10 min

Section 21: FAQ

Brand, menu, logistics.

Answers ready

The questions guests ask every shift, with the right answer for each.

1. 21. FAQ

21. FAQ

2. Brand and concept

When did you open?September 26, 2009. AK and Rana started with a food truck in Burlingame on AK's father's birthday.
Are you authentic Indian?The food is, 100 percent. The format goes California on some dishes (our burrito, the tacos, the naughty naan, the sexy fries, El Jefe, the tandoori fried chicken sandwich). The rest of the menu, the thalis, bowls, chaats, kathi rolls, kababs, vada pav, naans, drinks, is true to how India actually eats. Indian Born, California Raised.
What does Indian Born, California Raised mean?The flavors are Indian. The format, the produce, the pace, the dietary asks, the energy: California. That is the brand.
Why is your name Curry Up Now?It is a play on hurry up now. Fast Indian food.
Where do you have other locations?Check the website, curryupnow.com, for the full list. Our locations are mostly in California, with growing locations across the country.
Are you a chain?We are a fast-growing brand, founder-led. Different from a chain in that the founders still run it day-to-day.
Are you halal?Yes, all our chicken, lamb, and goat are halal certified across all locations.
Do you serve pork?No, we do not serve pork.

3. Menu FAQ

Is everything spicy?We are spice forward, not chili forward. Default is medium, which hits a little but will not kill you. We can spice up, we cannot spice down.
What is your most popular dish?The chicken tikka masala burrito is on the SF 7x7 list of 100 things to eat before you die. The deconstructed samosa, the kathi roll, and the sizzlin' kabab are our founder favorites.
What do you recommend for a first-timer?A bowl or burrito for the easy entry. Or for the street food experience, a pani puri or bhel puri to start, then a kathi roll or decon samosa.
Do you have vegan options?Yes, the Hella Vegan burrito and bowl are built for it. Most of our menu can be made vegan. Vada pav, pav bhaji, and many sides are vegan.
Do you have gluten free?Yes, all bowls are gluten free. Performance bowls are GF. Sexy fries and peri peri fries are GF. GF tortilla available.
What is your spiciest dish?Lamb rogan josh by default. Punjabi 69. Anything ordered desi hot.
What is your mildest dish?Butter chicken / butter paneer (makhni butter). Saag paneer is mild-medium.
What is the difference between butter chicken and tikka masala?Butter chicken is milder, sweeter, rounder, contains nuts (cashew base). Tikka masala is medium-spicy, slightly tangier, finished with butter and cream.
Where is your meat from?All halal certified. We work with vendors who meet our halal sourcing standards.

4. Logistics FAQ

Do you deliver?Yes, we deliver. The fastest and best way is through our own app or website (curryupnow.com): you earn loyalty points, you save us the third-party commission, and you support the team direct. We are also on DoorDash, Uber Eats, and Grubhub if that is easier for you. Always pitch direct first.
Do you cater?Yes, fully. The fastest path is curryupnow.com slash catering.
Do you have a loyalty program?Yes, our loyalty program is Thanx. Points for every dollar spent on the app or website. See section twenty-two.
Are you hiring?Yes, please come in and talk to a manager, or apply at curryupnow.com slash careers.
Do you have a kid menu?Yes, we have a mini tiffin for kids.
Where can I park?Varies by location. Check the website.
Practice for this section
  • Quiz: Section 21: FAQ check
26 min

Section 22: Loyalty, Online Ordering, Reviews

How regulars are made.

Three systems, one outcome

Thanx for loyalty, Olo for online ordering, Ovation plus Yelp and Google for feedback.

1. 22. Loyalty, Online Ordering, and Reviews

22. Loyalty, Online Ordering, and Reviews

2. Section opener

Our loyalty program is called Thanx. Pitch it to every guest, every time. The point of Thanx is simple: when you become a member, every visit earns you something, and we keep getting better at recognizing you. Free to join, instant value on the first order.

THE FOUR THINGS A MEMBER GETS

10 points per dollar. Every visit, every channel. 1,500 bonus points during their birthday month, that is nearly a free burrito. Members-only deals and early access to new offers and items throughout the year. $10 off the first order when they sign up and link a card. Instant. No strings.

3. What Thanx does

Members earn 10 points for every dollar spent. They earn no matter how they order: in-store at the counter, on our app (Curry Up Now in the App Store and Google Play), or on our website (curryupnow.com). The points work the same across all three channels. There is no penalty for ordering at the counter, and no extra reward for ordering on the app, except for the direct-channel offers we run.

4. How a guest joins

THE THANX PITCH

Have you joined our rewards yet? It is free, you get $10 off your first order on the spot, and you earn 10 points per dollar every time, no matter how you order. Plus 1,500 bonus points during your birthday month, that is basically a free burrito. Sign up takes 30 seconds, here is the QR code on the counter.

5. How points work

  • Ask at the counter: are you a Thanx member yet?
  • If yes, look up by phone number on the POS. Apply available rewards before processing payment, not after.
  • If no, pitch the four things they get (above), then point at the QR code on the counter. Sign-up takes 30 seconds. The $10 off applies to their order today.
  • If they decline, do not push twice. Move on, finish the order with full hospitality.

6. Points to redemption table

  • Birthday reward: 1,500 bonus points during the guest's birthday month. Roughly the value of a free burrito. Mention it when relevant: hey, your birthday month is coming up, you will get 1,500 bonus points the moment it hits.
  • Exclusive offers: members get early access to new items, seasonal drops, and members-only deals throughout the year. The cadence is set by marketing, you do not need to memorize the calendar, just know it exists and is real value.
  • First-order $10 off: applies the moment they sign up and link a card. Instant. Push it as the closer when a guest is on the fence about joining.

7. In-store redemption, step by step

Our website (curryupnow.com) and our app are direct channels. DoorDash, Uber Eats, and Grubhub are third-party marketplaces. Both work, but direct is better for the guest and for us.

WHY DIRECT IS BETTER FOR EVERYONE

Same food, same delivery options, lower total price (marketplaces inflate menu prices, sometimes meaningfully). Loyalty points apply on direct orders. Marketplace orders may not earn points the same way, depending on the integration. Marketplace platforms take a sizable commission from us. Direct orders let us pay our team better and reinvest in the food.

8. Other rewards we currently offer

If a guest asks why they should switch from DoorDash to our app: it is cheaper for them, they earn points, and it supports the team that just served them. That is the whole pitch.

9. What you say at the counter

Some locations send a text or email survey after a meal, asking the guest to rate their experience. This is Ovation. If a guest mentions a survey response, route them to a manager and respond fast. The Ovation feedback loop is how we catch issues before they become public reviews.

10. Pickup vs Delivery

THE 25 DOLLAR REVIEW BONUS

If a guest mentions you by name in a 5-star Yelp or Google review, you earn a $25 bonus, calculated monthly, paid two weeks after the end of the month. Ask only when the interaction was strong. The goodbye is the right moment. Never pressure. Never offer a discount or a free item in exchange for a review. That violates platform rules and the review will be removed. Earn the review by being memorable. That is the only path.

11. Pricing on direct vs marketplace

  • Tell the manager. Do not respond yourself, and do not respond on your personal account.
  • If the guest is still in the building, the LEAST method applies. Listen, empathize, apologize, solve, thank.
  • Document the situation in writing, time-stamped, while it is fresh. The manager files it for the response.

12. Push direct ordering, every chance you get

Our website (curryupnow.com) and our app are direct channels. DoorDash, Uber Eats, and Grubhub are third-party marketplaces. Both work, but direct is better for the guest and for us. If a guest asks why they should switch from DoorDash to our app: it is cheaper for them, they earn points, and it supports the team that just served them. That is the whole pitch.

13. Ovation, our in-the-moment feedback tool

Some locations send a text or email survey after a meal, asking the guest to rate their experience. This is Ovation. If a guest mentions a survey response, route them to a manager and respond fast. The Ovation feedback loop is how we catch issues before they become public reviews.

14. Yelp and Google reviews

THE 25 DOLLAR REVIEW BONUS

If a guest mentions you by name in a 5-star Yelp or Google review, you earn a $25 bonus, calculated monthly, paid two weeks after the end of the month. Ask only when the interaction was strong. The goodbye is the right moment. Never pressure. Never offer a discount or a free item in exchange for a review. That violates platform rules and the review will be removed. Earn the review by being memorable. That is the only path.

15. How to earn the bonus, ethically

  • Tell the manager. Do not respond yourself, and do not respond on your personal account.
  • If the guest is still in the building, the LEAST method applies. Listen, empathize, apologize, solve, thank.
  • Document the situation in writing, time-stamped, while it is fresh. The manager files it for the response.
Practice for this section
  • Drill: Match Thanx reward to Toast button
  • Quiz: Section 22: Loyalty, Online Ordering, Reviews check
45 min

Bonus: Fine Dining in Fast Casual

The hospitality bar most fast casuals miss. We do not.

We charge twelve for a burrito. We treat you like the bill is two hundred.

This module is the hospitality philosophy that separates Curry Up Now from every other fast casual. The food gets you in the door. The hospitality is why you come back. By the end of this module, every greeting, every handoff, every goodbye is a fine dining moment. Even though we are fast casual.

1. The Philosophy

Fine Dining in Fast Casual

Hospitality is the only thing competitors cannot copy. They can copy a recipe. They can copy a price point. They can copy a logo. They cannot copy how it feels to walk in our door, be seen in 4 seconds, get a real welcome, hear a real my pleasure, and walk out with a goodbye that uses your name. That is the moat.

The lineage we draw on is the Ritz-Carlton standard: ladies and gentlemen serving ladies and gentlemen. Truett Cathy's Chick-fil-A took the Ritz phrase "my pleasure" and proved it works at fast service speed. We are taking it one step further: real hospitality at fast casual prices, in 90 seconds at the counter, on a $12 burrito.

The mindset to bring to every shift: you are the host of your own dinner party. The guest walking in is not a customer, not a transaction, not a check average. They are someone you invited over. You are happy they came. You will make sure they leave happy. That is the only frame.

2. The Four-Second Rule

THE CLOCK STARTS WHEN THE DOOR OPENS

Within 4 seconds of a guest crossing the threshold, you must acknowledge them. Lift your head. Eye contact. Smile. One-word greeting (Hi. Hey. Welcome.). That is acknowledgment. The rest of the greeting comes when they reach the counter at 6 seconds. Why 4 not 10: 10 seconds feels like an eternity to someone standing in a doorway. 4 seconds is the difference between welcomed and ignored. Walk into any fine dining room: the host's eyes meet yours before the door fully closes. We hold the same standard at a fast casual counter.

What the four-second rule is not: it is not yelling welcome from across the room. It is not waving at someone with both hands full. It is not a fake corporate-trained singsong. It is a real, calm, sincere acknowledgment that you saw them. Even if you are mid-order with another guest, you can lift your head, make eye contact, smile, and say one word.

If you are mid-transaction and a new guest walks in: lift your head, lock eyes for half a second, nod, say hi or one moment. The guest in front of you understands. The guest who walked in feels seen. Both are happy.

3. My Pleasure

My pleasure is the two words that change everything. Truett Cathy heard it at the Ritz-Carlton in the 1980s and made it the official Chick-fil-A response to thank you. He recognized that no problem and no worries put a hidden negative into the exchange: a problem the guest might have caused. My pleasure flips it: serving you was not a chore, it was a pleasure. We are using the same phrase, for the same reason.

THE CUN MY PLEASURE SCRIPT

Guest: Thanks. You: My pleasure. Guest: Thank you so much. You: My pleasure. Guest: Appreciate it. You: My pleasure. Guest: Sorry to bother you. You: My pleasure, what do you need? Guest: Can I get another napkin? You: My pleasure, one second.

DoDon't
  • My pleasure
  • My pleasure, anytime
  • My pleasure, glad to help
  • Of course, my pleasure
  • No problem (implies their request was a problem)
  • No worries (implies they were worried)
  • You got it (transactional)
  • Sure (lazy)
  • Yep (rude)
  • All good (vague)

The sincerity check: my pleasure does not work if you say it like a robot. Say it the same way you would say it to a friend who just thanked you for grabbing them a coffee. Warm, eye contact, half a beat of pause. If it sounds scripted, it failed. If it sounds like you mean it, you are doing fine dining hospitality at a fast casual counter.

4. Eye Contact at the Five Handoffs

Five moments per guest visit demand eye contact. Miss any one and the visit feels transactional. Hit all five and the visit feels personal. These are the Five Handoffs.

1. GreetingEye contact at the door (within 4 seconds), eye contact at the counter (within 6 seconds). Lift head, smile, name yourself if you have time: I am [name], what can I get started?
2. OrderEye contact when they speak. Not eyes on the screen, not eyes on the menu. The screen and the menu wait. The guest does not. Look up between every line item.
3. PaymentEye contact when you hand back the card. Read the last name on the card, address them: thank you, Mr. Patel. The receipt-name move. It works on every credit card transaction. (Bonus: it tells regulars you noticed them.)
4. Food dropEye contact when you say enjoy. Place the plate, look up, lock eyes for half a second, name the dish, smile, move. The plate-down stare is the most common mistake. Avoid it.
5. GoodbyeEye contact at the door. Not over the shoulder. Stop, turn, face them, smile, say it. See the goodbye script later in this section.

What kills eye contact: phones, screens, coworker chatter, walking with eyes down, being mid-bite. The first three are choices you make. Make better ones.

5. The Second Question

The greeting opens the door. The second question is the unlock. After hi welcome to Curry Up Now, you have to route the conversation. The second question tells the guest you are paying attention and tells you what they need. There are four standard routes. Pick the one that fits the guest in front of you.

First time with us?Use this when the guest looks new (reading the menu board, hesitating, asking what is good). Routes to the first-timer walk-through: hand them a to-go menu, ask about allergies, recommend the easy entry, share your personal pick.
Are you all sitting together?Use this when a group walks up. Routes to the one-table-one-number rule (Section 08). One table, one number, clean runs.
Dine in or to go?Use this when a guest looks like they are in a hurry (coat on, headphones in, phone in hand, glancing at the door). Routes payment and bagging fast. Saves them time, saves you a re-ring.
What are you in the mood for?Use this when a guest is browsing without urgency (looking around, calm pace, smiling). Routes to a real recommendation. They told you what they want with their answer (something light / something hearty / something spicy).

6. The Greeter Role at Peak

Peak is when a wave of guests arrives at once and the line backs up past seven people. At that point, the cashier alone is not enough. One FOH team member moves from the counter to the door and becomes the Greeter.

WHEN THE GREETER ACTIVATES

7 or more guests in line, OR a wave of 5+ just walked in, OR the dining room is half full and the door keeps opening. If any of these is true, the Greeter takes the floor. Confirm with the manager on shift if you are unsure.

  • Walks the line, hands out paper menus to anyone who does not have one.
  • Asks each guest the right second question (first time, sitting together, what are you in the mood for) so they are decided by the time they reach the counter.
  • Takes orders on a handheld POS for guests near the front of the line, so the cashier only handles payment when they reach the counter.
  • Flags first-timers, allergens, and big groups to the cashier so the cashier can speed up.
  • Acknowledges every new guest who walks in within 4 seconds, even if the cashier is heads down.

The Greeter move is borrowed from Sweetgreen's line captain and Chick-fil-A's drive-thru runner. Both built billion-dollar brands on the same insight: the wait feels half as long when someone in uniform is talking to you. The Greeter is what turns a 12-minute line into a 6-minute experience.

7. Reading the Table

Same script, different delivery. The words can be identical, the energy adjusts to the guest. Read who is at the table, then deliver.

Family with kidsEye contact with the kid first (parents melt). Bring an extra napkin. Suggest the mango lassi. Slow your pace, kids ask questions.
Business lunchQuick, professional, low chatter. Drop the food, name the dish, get out of the way. Pre-bus quietly. Bring the check the moment they signal.
DateGive them space. Drop food cleanly. Check back once. Do not hover. Stay behind eye contact, not in front of it.
Solo guestDrop a personal pick. Tell a short story (the founder ate this, the dish came from this place). They want connection more than the table of four does.
TouristTell the founding story. The 2009, the truck, the 200 guests at Aanvi's birthday. Tourists want a story to take home. Give them one.
RegularUse their name. Ask, the usual? They love being recognized. Do not over-talk, regulars know us already.
  • Phone face down: ready to engage. Phone face up: do not over-talk.
  • Leaning forward: tell them more, they want the story.
  • Leaning back: keep it short, drop the food, move on.
  • Looking around: they are deciding, slow down, recommend.
  • Looking at the door: they are leaving soon, get the check ready.
  • Smiling unprompted: they like you, this is when you ask for the Yelp review.

8. The Goodbye That Brings Them Back

The last 5 seconds matter as much as the first 4. The goodbye is what the guest remembers walking out the door, on the drive home, when they decide what to eat next week. A flat goodbye gets a flat memory. A real goodbye gets a regular.

GOODBYE SCRIPTS

Thank you, see you soon, [name]. My pleasure, come back hungry. Thanks for coming home, that is what we say to regulars. [Name], thank you, have a great rest of your day. Welcome to the family, see you next time.

  • Eye contact when they stand up or move toward the door.
  • Move toward them, do not yell across the room.
  • Use their name if you have it (from the order, the receipt, or memory).
  • Hold the door open if you can. Yes, even at fast casual.
  • Last words: a sincere come back, with eye contact, with a smile.

The Yelp/Google ask, when the goodbye is the right time

If the interaction was strong (they smiled unprompted, complimented the food, asked questions, joked with you), the goodbye is the right moment to ask for a review. Not before, not pushy. Hand them the business card with the ask.

THE YELP/GOOGLE ASK

If you had a great time today, I would love it if you left us a review on Yelp or Google. They help us a lot. If you mention me by name in a 5-star review, I get a $25 bonus, no pressure though, just glad you came in. Hand them the business card.

9. The Ten Little Things

Ten signature moves that signal fine dining. None of them cost money. All of them cost about three seconds. Stack them across a shift and the guest experience compounds. Most fast casuals do zero of these. We do all ten.

1. Walk a first-timer to their tableDo not just point at table 7 from the counter. Walk them over, set down the table number, gesture: here you are. Three seconds. Reads as fine dining.
2. Bring water unpromptedWater is self-serve. But if a guest is loaded with bags, kids, or a phone call, grab two cups of water and walk them over. Three seconds. Reads as care.
3. Drop an extra napkin on a saucy dishTikka masala, sexy fries, sizzlin' kabab, kathi roll: anything saucy. Drop two napkins, not one. Three seconds. Reads as anticipation.
4. Pre-bus within 60 secondsThe moment a plate is empty, take it. Do not wait for the next pass. Three seconds. Reads as attention.
5. Offer chai at the endWhen you sense the meal is winding down, ask: can I bring you a chai and Parle-G to close out? Three seconds. Reads as Indian hospitality.
6. Use the name at food drop and goodbyeIf you saw the name on the order or the card, use it once at food drop and once at goodbye. Three seconds. Reads as recognition.
7. Hold the doorIf a guest is walking toward the door with hands full, hold it. Three seconds. Reads as kindness.
8. Drop a small free thing if a wait runs longIf a ticket is past 12 minutes, walk a small samosa, a chai, or a guava lemonade to the table on the house. Comp it on Toast. Three seconds plus the comp. Reads as ownership.
9. Remember a regular's orderIf you have seen them before and remember what they ordered, say it. The usual? The decon, paneer, desi hot? Three seconds. Reads as family.
10. Walk the guest outOptional, only when the room is calm. Walk a first-timer or a special guest to the door. Three seconds. Reads as a host, not a cashier.
THE COMPOUND EFFECT

If every FOH team member does 5 of these 10 per shift, across 200 guests a day, that is 1000 little moments of hospitality a day, 7000 a week, 30,000 a month, 360,000 a year. That is what builds a brand that guests bring their friends to.

Practice for this section
  • Drill: Replace the wrong response
  • Drill: The Five Handoffs, in order
  • Drill: Match the second question to the situation
  • Drill: Read the table
  • Quiz: Bonus: Fine Dining in Fast Casual check
60 min

Final Validation

Solo shift unlock.

The last test before solo

You run the full FOH station. Take orders, run food, identify dishes, handle a recovery scenario, finish with the menu and Toast quiz.

Practice for this section
  • Drill: Run a full shift, 3 guests
Trainee name ________________________ Trainer ________________________ Date __________