Section 2: How We Talk About the Brand
Lesson 9 of 13

Our heat scale, three levels

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Medium (default). Spicy. Desi hot.

Medium (default)Hits a little. Will not kill you. . This is where every dish lives unless the asks otherwise.
SpicyHotter than the default. Punjabi 69, lamb , , , lean here.
Desi hotHella, be careful hot. This is not your granny's food, this is not your momma's food, this is Curry Up Now. Tell guests, you sure?
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