Section 22: Loyalty, Online Ordering, Reviews
Lesson 7 of 15

In-store redemption, step by step

+5 XP

taps reward, 60-min timer, you input the button.

Our website (curryupnow.com) and our app are direct channels. DoorDash, Uber Eats, and Grubhub are third-party marketplaces. Both work, but direct is better for the and for us.

WHY DIRECT IS BETTER FOR EVERYONE

Same food, same delivery options, lower total price (marketplaces inflate menu prices, sometimes meaningfully). Loyalty points apply on direct orders. Marketplace orders may not earn points the same way, depending on the integration. Marketplace platforms take a sizable commission from us. Direct orders let us pay our team better and reinvest in the food.

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