Section 2: How We Talk About the Brand
Lesson 7 of 13
Indian food misconceptions
+10 XP
It's all spicy, heavy, slow, all curry, vegan-hard. Each one has a brand answer.
| It's all spicy. | We are , not spicy. Every dish defaults to medium, which hits a little but will not kill you. The starches (rice, , tortilla) and a side of yogurt tone heat down further. Butter chicken and butter paneer are the mildest. We can spice food up, we cannot spice it down. |
| It's heavy. | Some dishes are rich (butter chicken, ). Most are not. Performance bowls, chaats, and are light. Hella vegan is light. The 550 is 550 calories. |
| It's slow to make. | Not at our counter. We are fast casual. Food in your hands in 10 minutes. |
| It's all curry. | There is no single dish called curry. We have many distinct sauces, each with its own flavor. |
| Vegan or gluten free is hard. | Most of our menu can be made vegan, vegetarian, or gluten free. Bowls are GF by default. Hella vegan is built for it. |