Section 2: How We Talk About the Brand
Lesson 7 of 13

Indian food misconceptions

+10 XP

It's all spicy, heavy, slow, all curry, vegan-hard. Each one has a brand answer.

It's all spicy.We are , not spicy. Every dish defaults to medium, which hits a little but will not kill you. The starches (rice, , tortilla) and a side of yogurt tone heat down further. Butter chicken and butter paneer are the mildest. We can spice food up, we cannot spice it down.
It's heavy.Some dishes are rich (butter chicken, ). Most are not. Performance bowls, chaats, and are light. Hella vegan is light. The 550 is 550 calories.
It's slow to make.Not at our counter. We are fast casual. Food in your hands in 10 minutes.
It's all curry.There is no single dish called curry. We have many distinct sauces, each with its own flavor.
Vegan or gluten free is hard.Most of our menu can be made vegan, vegetarian, or gluten free. Bowls are GF by default. Hella vegan is built for it.
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