Lesson 2 of 4

Brand and concept

+10 XP

Founding date. . . .

When did you open?	September 26, 2009. AK and Rana started with a food truck in Burlingame on AK's father's birthday.
Are you authentic Indian?	The food is, 100 percent. The format goes California on some dishes (our , the , the , the , , the ). The rest of the menu, the thalis, bowls, chaats, kathi rolls, kababs, , naans, drinks, is true to how India actually eats. .
What does Indian Born, California Raised mean?	The flavors are Indian. The format, the produce, the pace, the dietary asks, the energy: California. That is the brand.
Why is your name Curry Up Now?	It is a play on hurry up now. Fast Indian food.
Where do you have other locations?	Check the website, curryupnow.com, for the full list. Our locations are mostly in California, with growing locations across the country.
Are you a chain?	We are a fast-growing brand, founder-led. Different from a chain in that the founders still run it day-to-day.
Are you halal?	Yes, all our chicken, lamb, and goat are certified across all locations.
Do you serve pork?	No, we do not serve pork.